STRATEGI CITY BRANDING PEKALONGAN â€œWORLDâ€™S CITY OF BATIKâ€

STRATEGI CITY BRANDING PEKALONGAN â€œWORLDâ€™S CITY OF BATIKâ€

ABSTRAK Â Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding â€œWorldâ€™s City of Batikâ€. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) m...

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Bibliographic Details
Main Author:	Rifda Amalia Susanti
Format:	Article
Language:	Indonesian
Published:	Pusat Penerbitan ISI Surakarta 2019-01-01
Series:	Gelar: Jurnal Seni Budaya
Online Access:	https://jurnal.isi-ska.ac.id/index.php/gelar/article/view/2343

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