Social media use for health, cultural characteristics, and demographics: A survey of Pakistani millennials

Objective Over the last 10 years, an extensive body of literature has been produced to investigate the role of social media in health. However, little is known about the impact of cultural characteristics (e.g. masculinity, collectivism, and uncertainty avoidance) on social media use regarding healt...

Full description

Bibliographic Details
Main Authors: Muhammad Ittefaq, Hyunjin Seo, Mauryne Abwao, Annalise Baines
Format: Article
Language:English
Published: SAGE Publishing 2022-04-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076221089454

Similar Items