Social media use for health, cultural characteristics, and demographics: A survey of Pakistani millennials
Objective Over the last 10 years, an extensive body of literature has been produced to investigate the role of social media in health. However, little is known about the impact of cultural characteristics (e.g. masculinity, collectivism, and uncertainty avoidance) on social media use regarding healt...
Main Authors: | Muhammad Ittefaq, Hyunjin Seo, Mauryne Abwao, Annalise Baines |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2022-04-01
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Series: | Digital Health |
Online Access: | https://doi.org/10.1177/20552076221089454 |
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