Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania

This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and analyzin...

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Main Authors: Gabriel Brătucu, Cristinel Petrișor Constantin, Ioana Bianca Chițu, Evelina Grădinaru, Lavinia Dovleac
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2019-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/temp/Article_2792.pdf
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author Gabriel Brătucu
Cristinel Petrișor Constantin
Ioana Bianca Chițu
Evelina Grădinaru
Lavinia Dovleac
author_facet Gabriel Brătucu
Cristinel Petrișor Constantin
Ioana Bianca Chițu
Evelina Grădinaru
Lavinia Dovleac
author_sort Gabriel Brătucu
collection DOAJ
description This paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and analyzing the Romanians’ opinion on increasing the energy efficiency in their households and their intention in using energy obtained from renewable resources. For the purpose, a quantitative marketing research was conducted by interviewing 1123 persons from Romania’s eight development regions. Data were collected using an electronic questionnaire. The research results underline that Romanians have invested in increasing the energy efficiency of their household, the main improvements being energy saving by purchasing low-power home appliances or thermal insulation of the dwelling. These investments were made based on economic considerations, being considered as a long-term benefit for the entire household. The authors propose to the Romanian economic environment to carry out information and promotional campaigns in order to raise awareness of Romanians on the importance of using energy obtained from renewable resources for sustainable development. To the academic environment, the authors recommend including bioeconomics in the curriculum of study programs offered to the education services market
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spelling doaj.art-5b440048d177436585dc5b84ab8b86912022-12-22T04:33:59ZengAcademy of Economic Studies of BucharestAmfiteatru Economic1582-91462247-91042019-02-0121509010410.24818/EA/2019/50/90Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in RomaniaGabriel Brătucu0Cristinel Petrișor Constantin1Ioana Bianca Chițu2Evelina Grădinaru 3Lavinia Dovleac4Transylvania University of Brasov RomaniaTransylvania University of Brasov RomaniaTransylvania University of Brasov RomaniaTransylvania University of Brasov RomaniaTransylvania University of Brasov RomaniaThis paper approaches the transition process to the bioeconomy from consumers’ perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and analyzing the Romanians’ opinion on increasing the energy efficiency in their households and their intention in using energy obtained from renewable resources. For the purpose, a quantitative marketing research was conducted by interviewing 1123 persons from Romania’s eight development regions. Data were collected using an electronic questionnaire. The research results underline that Romanians have invested in increasing the energy efficiency of their household, the main improvements being energy saving by purchasing low-power home appliances or thermal insulation of the dwelling. These investments were made based on economic considerations, being considered as a long-term benefit for the entire household. The authors propose to the Romanian economic environment to carry out information and promotional campaigns in order to raise awareness of Romanians on the importance of using energy obtained from renewable resources for sustainable development. To the academic environment, the authors recommend including bioeconomics in the curriculum of study programs offered to the education services markethttp://www.amfiteatrueconomic.ro/temp/Article_2792.pdfbioeconomyenergy efficiencyconsumer behaviourrenewable energyquantitative marketing research
spellingShingle Gabriel Brătucu
Cristinel Petrișor Constantin
Ioana Bianca Chițu
Evelina Grădinaru
Lavinia Dovleac
Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
Amfiteatru Economic
bioeconomy
energy efficiency
consumer behaviour
renewable energy
quantitative marketing research
title Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
title_full Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
title_fullStr Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
title_full_unstemmed Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
title_short Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania
title_sort approaching the bioeconomy in terms of increasing the energy efficiency of households in romania
topic bioeconomy
energy efficiency
consumer behaviour
renewable energy
quantitative marketing research
url http://www.amfiteatrueconomic.ro/temp/Article_2792.pdf
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