Konaklama işletmelerinde CRM yazılımının bütünleşik DEMATEL VE TODIM yöntemiyle seçimi

Konaklama işletmelerinde CRM yazılımının bütünleşik DEMATEL VE TODIM yöntemiyle seçimi

İşletmelerin sürdürülebilirliği açısından müşteri ilişkileri yönetimi (CRM) ele alınması gereken en önemli konulardan biridir. Faaliyetlerinin merkezine müşteriyi koyan ve müşterileriyle olan ilişkisini verimli bir şekilde kullanan işletmeler rakiplerine göre rekabet üstünlüğü sağlayarak mevcut konu...

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Bibliographic Details
Main Authors:	Zeynep Ünal, Emre İpekçi Çetin
Format:	Article
Language:	English
Published:	Pamukkale University 2020-08-01
Series:	Pamukkale University Journal of Engineering Sciences
Subjects:	crm delphi tekniği dematel todim
Online Access:	https://dergipark.org.tr/tr/pub/pajes/issue/56390/782803

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