Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,

Abstract: The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located re...

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Main Authors: Bruna Maria Remonato Franco, Ana Paula Oliveira Souza, Carla Forte Maiolino Molento
Format: Article
Language:English
Published: Sociedade Brasileira de Economia e Sociologia Rural
Series:Revista de Economia e Sociologia Rural
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032018000100009&lng=en&tlng=en
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author Bruna Maria Remonato Franco
Ana Paula Oliveira Souza
Carla Forte Maiolino Molento
author_facet Bruna Maria Remonato Franco
Ana Paula Oliveira Souza
Carla Forte Maiolino Molento
author_sort Bruna Maria Remonato Franco
collection DOAJ
description Abstract: The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located retailers, conducting product evaluation and interviews with managers. The availability of WFP, mostly eggs and chicken meat, was low; no other type of meat was available as WFP. Labeling was deficient, with little information about animal rearing systems. Labeling of regular products displaying images of happy animals was observed and may be a relevant confusing effect. Few certification seals for WFP were also observed, on organic products and free-range chickens. Welfare-friendly products costed 1.7 to 2.5 times more than regular products and great price variability was observed among retailers. Most retailers seemed not aware of the subject and considered that there is low availability of WFP to be offered in the markets. Low availability of WFP and poor label information of both regular and welfare-friendly products are barriers to better understand and meet the demand for higher welfare products. It is our perception that these are constraints for consumers to develop and perform ethical choices related to purchasing behavior.
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spelling doaj.art-5b568747869b4a919bbccc938399b6602022-12-21T19:13:57ZengSociedade Brasileira de Economia e Sociologia RuralRevista de Economia e Sociologia Rural1806-947956191810.1590/1234-56781806-94790560101S0103-20032018000100009Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,Bruna Maria Remonato FrancoAna Paula Oliveira SouzaCarla Forte Maiolino MolentoAbstract: The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located retailers, conducting product evaluation and interviews with managers. The availability of WFP, mostly eggs and chicken meat, was low; no other type of meat was available as WFP. Labeling was deficient, with little information about animal rearing systems. Labeling of regular products displaying images of happy animals was observed and may be a relevant confusing effect. Few certification seals for WFP were also observed, on organic products and free-range chickens. Welfare-friendly products costed 1.7 to 2.5 times more than regular products and great price variability was observed among retailers. Most retailers seemed not aware of the subject and considered that there is low availability of WFP to be offered in the markets. Low availability of WFP and poor label information of both regular and welfare-friendly products are barriers to better understand and meet the demand for higher welfare products. It is our perception that these are constraints for consumers to develop and perform ethical choices related to purchasing behavior.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032018000100009&lng=en&tlng=enanimais de produçãobem-estar animaldisponibilidade de produtomercado consumidorproduto de origem animalrotulagem.
spellingShingle Bruna Maria Remonato Franco
Ana Paula Oliveira Souza
Carla Forte Maiolino Molento
Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
Revista de Economia e Sociologia Rural
animais de produção
bem-estar animal
disponibilidade de produto
mercado consumidor
produto de origem animal
rotulagem.
title Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
title_full Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
title_fullStr Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
title_full_unstemmed Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
title_short Welfare-friendly Products: availability, labeling and opinion of retailers in Curitiba, Southern Brazil,
title_sort welfare friendly products availability labeling and opinion of retailers in curitiba southern brazil
topic animais de produção
bem-estar animal
disponibilidade de produto
mercado consumidor
produto de origem animal
rotulagem.
url http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032018000100009&lng=en&tlng=en
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