The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands
The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2021-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/386609 |
| _version_ | 1797206859647549440 |
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| author | Metin Saygılı Tolga Yalçıntekin |
| author_facet | Metin Saygılı Tolga Yalçıntekin |
| author_sort | Metin Saygılı |
| collection | DOAJ |
| description | The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI. |
| first_indexed | 2024-04-24T09:13:43Z |
| format | Article |
| id | doaj.art-5b80035ee90f4c5a830b66de24156324 |
| institution | Directory Open Access Journal |
| issn | 1331-0194 1846-3363 |
| language | English |
| last_indexed | 2024-04-24T09:13:43Z |
| publishDate | 2021-01-01 |
| publisher | University of Split, Faculty of Economics |
| record_format | Article |
| series | Management : Journal of Contemporary Management Issues |
| spelling | doaj.art-5b80035ee90f4c5a830b66de241563242024-04-15T17:20:48ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632021-01-0126217919510.30924/mjcmi.26.2.10The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brandsMetin Saygılı0Tolga Yalçıntekin1Sakarya University of Applied Sciences, Merkez MahSakarya University Graduate School of Business, SüleymaniyeThe aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI.https://hrcak.srce.hr/file/386609hedonic valueutilitarian valuecustomer satisfactionwillingness to pay a price premiumrepurchase intentionsmartwatch |
| spellingShingle | Metin Saygılı Tolga Yalçıntekin The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands Management : Journal of Contemporary Management Issues hedonic value utilitarian value customer satisfaction willingness to pay a price premium repurchase intention smartwatch |
| title | The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| title_full | The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| title_fullStr | The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| title_full_unstemmed | The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| title_short | The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| title_sort | effect of hedonic value utilitarian value and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands |
| topic | hedonic value utilitarian value customer satisfaction willingness to pay a price premium repurchase intention smartwatch |
| url | https://hrcak.srce.hr/file/386609 |
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