UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES

Online reviews are used in tourism research to understand tourist behaviour. However, online comments made by hotel employee have not yet been adequately researched. The study aims to determine on which topics the employees express their ideas, thoughts, and opinions, that is, on which topics they...

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Main Author: Ozan ÇATIR
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-08-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43315-909.pdf
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author Ozan ÇATIR
author_facet Ozan ÇATIR
author_sort Ozan ÇATIR
collection DOAJ
description Online reviews are used in tourism research to understand tourist behaviour. However, online comments made by hotel employee have not yet been adequately researched. The study aims to determine on which topics the employees express their ideas, thoughts, and opinions, that is, on which topics they are voice 11,115 comments written by the employees of a chain hotel were analysed. In this study, the latent Dirichlet allocation (LDA) topic modelling method was preferred for the analysis of online comments made by employees. Because of the study, the themes of salary and benefits, management behaviour, service quality, work-life balance, career development, work time, work environment, social rights, career opportunities, food and beverage facilities, ability development were determined. Among the negative comments, the themes of hotel management behaviour, work time, salary and benefits, work-life balance, and career opportunities were determined.
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spelling doaj.art-5b8e1d976dd547d993bc0493405d7f512022-12-27T14:01:46ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172022-08-0143395596310.30892/gtg.43315-909UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSESOzan ÇATIR0Usak University, Tourism and Travel Services, Vocational School of Ulubey, Usak, Turkey, e-mail:ozan.catir@usak.edu.trOnline reviews are used in tourism research to understand tourist behaviour. However, online comments made by hotel employee have not yet been adequately researched. The study aims to determine on which topics the employees express their ideas, thoughts, and opinions, that is, on which topics they are voice 11,115 comments written by the employees of a chain hotel were analysed. In this study, the latent Dirichlet allocation (LDA) topic modelling method was preferred for the analysis of online comments made by employees. Because of the study, the themes of salary and benefits, management behaviour, service quality, work-life balance, career development, work time, work environment, social rights, career opportunities, food and beverage facilities, ability development were determined. Among the negative comments, the themes of hotel management behaviour, work time, salary and benefits, work-life balance, and career opportunities were determined.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43315-909.pdfonline employee reviewemployee voicehotel managementmachine learningtopic model
spellingShingle Ozan ÇATIR
UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
Geo Journal of Tourism and Geosites
online employee review
employee voice
hotel management
machine learning
topic model
title UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
title_full UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
title_fullStr UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
title_full_unstemmed UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
title_short UNDERSTANDING EMPLOYEE VOICE USING MACHINE LEARNING METHOD: EXAMPLE OF HOTEL BUSINESSES
title_sort understanding employee voice using machine learning method example of hotel businesses
topic online employee review
employee voice
hotel management
machine learning
topic model
url https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43315-909.pdf
work_keys_str_mv AT ozancatir understandingemployeevoiceusingmachinelearningmethodexampleofhotelbusinesses