The prominence effect in health-care priority setting

People often choose the option that is better on the most subjectively prominent attribute --- the prominence effect. We studied the effect of prominence in health care priority setting and hypothesized that values related to health would trump values related to costs in treatment choices, even whe...

Full description

Bibliographic Details
Main Authors: Emil Persson, Arvid Erlandsson, Paul Slovic, Daniel Västfjäll, Gustav Tinghög
Format: Article
Language:English
Published: Cambridge University Press 2022-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/22/220926/jdm220926.pdf
_version_ 1827833527388864512
author Emil Persson
Arvid Erlandsson
Paul Slovic
Daniel Västfjäll
Gustav Tinghög
author_facet Emil Persson
Arvid Erlandsson
Paul Slovic
Daniel Västfjäll
Gustav Tinghög
author_sort Emil Persson
collection DOAJ
description People often choose the option that is better on the most subjectively prominent attribute --- the prominence effect. We studied the effect of prominence in health care priority setting and hypothesized that values related to health would trump values related to costs in treatment choices, even when individuals themselves evaluated different treatment options as equally good. We conducted pre-registered experiments with a diverse Swedish sample and a sample of international experts on priority setting in health care (n = 1348). Participants, acting in the role of policy makers, revealed their valuation for different medical treatments in hypothetical scenarios. Participants were systematically inconsistent between preferences expressed through evaluation in a matching task and preferences expressed through choice. In line with our hypothesis, a large proportion of participants (General population: 92%, Experts 84% of all choices) chose treatment options that were better on the health dimension (lower health risk) despite having previously expressed indifference between those options and others that were better on the cost dimension. Thus, we find strong evidence of a prominence effect in health-care priority setting. Our findings provide a psychological explanation for why opportunity costs (i.e., the value of choices not exercised) are neglected in health care priority setting.
first_indexed 2024-03-12T05:32:25Z
format Article
id doaj.art-5b91feb4d2624e429719fe2dfcfc5370
institution Directory Open Access Journal
issn 1930-2975
language English
last_indexed 2024-03-12T05:32:25Z
publishDate 2022-11-01
publisher Cambridge University Press
record_format Article
series Judgment and Decision Making
spelling doaj.art-5b91feb4d2624e429719fe2dfcfc53702023-09-03T06:46:35ZengCambridge University PressJudgment and Decision Making1930-29752022-11-0117613791391The prominence effect in health-care priority settingEmil PerssonArvid ErlandssonPaul SlovicDaniel VästfjällGustav TinghögPeople often choose the option that is better on the most subjectively prominent attribute --- the prominence effect. We studied the effect of prominence in health care priority setting and hypothesized that values related to health would trump values related to costs in treatment choices, even when individuals themselves evaluated different treatment options as equally good. We conducted pre-registered experiments with a diverse Swedish sample and a sample of international experts on priority setting in health care (n = 1348). Participants, acting in the role of policy makers, revealed their valuation for different medical treatments in hypothetical scenarios. Participants were systematically inconsistent between preferences expressed through evaluation in a matching task and preferences expressed through choice. In line with our hypothesis, a large proportion of participants (General population: 92%, Experts 84% of all choices) chose treatment options that were better on the health dimension (lower health risk) despite having previously expressed indifference between those options and others that were better on the cost dimension. Thus, we find strong evidence of a prominence effect in health-care priority setting. Our findings provide a psychological explanation for why opportunity costs (i.e., the value of choices not exercised) are neglected in health care priority setting.http://journal.sjdm.org/22/220926/jdm220926.pdfprominence policymaking health care decision-making bias replicationnakeywords
spellingShingle Emil Persson
Arvid Erlandsson
Paul Slovic
Daniel Västfjäll
Gustav Tinghög
The prominence effect in health-care priority setting
Judgment and Decision Making
prominence
policymaking
health care
decision-making
bias
replicationnakeywords
title The prominence effect in health-care priority setting
title_full The prominence effect in health-care priority setting
title_fullStr The prominence effect in health-care priority setting
title_full_unstemmed The prominence effect in health-care priority setting
title_short The prominence effect in health-care priority setting
title_sort prominence effect in health care priority setting
topic prominence
policymaking
health care
decision-making
bias
replicationnakeywords
url http://journal.sjdm.org/22/220926/jdm220926.pdf
work_keys_str_mv AT emilpersson theprominenceeffectinhealthcareprioritysetting
AT arviderlandsson theprominenceeffectinhealthcareprioritysetting
AT paulslovic theprominenceeffectinhealthcareprioritysetting
AT danielvastfjall theprominenceeffectinhealthcareprioritysetting
AT gustavtinghog theprominenceeffectinhealthcareprioritysetting
AT emilpersson prominenceeffectinhealthcareprioritysetting
AT arviderlandsson prominenceeffectinhealthcareprioritysetting
AT paulslovic prominenceeffectinhealthcareprioritysetting
AT danielvastfjall prominenceeffectinhealthcareprioritysetting
AT gustavtinghog prominenceeffectinhealthcareprioritysetting