FEATURES OF MARKETING ACTIVITIES IN THE SERVICE MARKET
The article discusses the essence and distinctive features of marketing activities of an enterprise operating in the service sector, demonstrates the need to study its specifics, as well as analyze the marketing tools used. Marketing is a system of organizing and managing the production and sales wo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2023-07-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/22316 |