Measuring the impact of the COVID-19 pandemic on the marketing industry of Serbia

Measuring the impact of the COVID-19 pandemic on the marketing industry of Serbia

Although publications on the economic impact of the COVID-19 pandemic are widely available, papers on the economic impact of the COVID-19 pandemic on commercial firms, particularly marketing firms, are scarce. The aim of this exploratory study is to examine the impact of COVID-19 on the marketing in...

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Bibliographic Details
Main Authors: Adžić Slobodan, Ivanović Stefan
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2022-01-01
Series:Marketing (Beograd. 1991)
Subjects:
marketing
covid-19
content analysis
research scale
quantitative survey
serbia
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712201051A.pdf

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