EFFECT OF CYNICISM TOWARDS ENVIRONMENTALLY RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE AMONG MALAYSIAN CONSUMERS

EFFECT OF CYNICISM TOWARDS ENVIRONMENTALLY RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE AMONG MALAYSIAN CONSUMERS

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Objective: One of the toughest challenges in social marketing is behaviour intervention. Previous researchers have developed various models and theories to simultaneously examine behaviour changes and their effects. Due to resources scarcity and global warming, automakers have come out with an inno...

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Bibliographic Details
Main Authors: Muhamad Syakir SHUKOR, Zuraidah SULAIMAN, Thoo AI CHIN, Adaviah MAS’OD
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2019-03-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Green marketing, environmental concern, green purchase intention, materialism, cynicism, greenwashing, energy efficient vehicles.
Online Access:http://193.231.18.162/index.php/subbnegotia/article/view/2516

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