PEMASARAN TRADISIONAL DAN PEMASARAN KEWIRAUSAHAAN: PENGARUHNYA TERHADAP KINERJA USAHA KECIL ETNIS JAWA DAN MADURA
The role of SMEs in the national economy has involved the government, it is appropriate in the Program of the National Medium Term Development Plan 2004-2009. One small problem is the marketing and generally focused on three things: (1) product market competition, (2) access to market information, a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2012-03-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/211 |