INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA

INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA

In this paper, we intend to analyze the way how the social inclusion discourse has appeared in the Brazilian media, more especially in its pressed advertisement. Taking advantage of the French Discourse Analysis, by Michel Pcheux, such as the concepts of discourse, discursive formation and discursiv...

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Bibliographic Details
Main Author: Jefferson Fernando Voss dos Santos
Format: Article
Language:Portuguese
Published: Universidade Estadual do Oeste do Paraná 2009-12-01
Series:Travessias
Subjects:
análise de discurso
discurso de inclusão social
mídia
publicidade impressa.
Online Access:http://e-revista.unioeste.br/index.php/travessias/article/view/3423

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