The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study

The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study

BackgroundEvidence suggests that smartphone apps can be effective in the self-management of weight. Given the low cost, broad reach, and apparent effectiveness of weight loss apps, governments may seek to encourage their uptake as a tool to reduce excess weight in the populat...

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Bibliographic Details
Main Authors:	Amanda C Jones, Leah Grout, Nick Wilson, Nhung Nghiem, Christine Cleghorn
Format:	Article
Language:	English
Published:	JMIR Publications 2022-04-01
Series:	JMIR Formative Research
Online Access:	https://formative.jmir.org/2022/4/e29291

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