| Summary: | Campus recreation is an integral part of student life and co-exists for reasons that align with the overall mission of a university, inter-alia, the provision of quality education, and enriching the quality of student life by a holistic preparation of students for their future endeavours. Studies indicate that engaging in some form of recreation sport reduces students’ vulnerability to mental, emotional and physical problems. Sport and recreational participation also has the added advantage of buffering against social exclusion or social isolation, especially for students coming from communities that were previously marginalized.
This study is premised by key variables that is germane in service quality and draws from a synthesis of literature by examining the effects of service quality on satisfaction and behavioural
intentions within a university campus recreation setting in Gauteng, South Africa. The study is located within a post-positivism quantitative research paradigm and adopts a cross sectional survey approach collecting data from 301 university students who have engaged in campus recreation programmes.
Through multiple regression analysis, the results show that people interaction, physical change and, equipment provisioning are significant predictors of campus recreation satisfaction. Moreover,
satisfaction seems to strongly predict students’ behavioural intentions. The study is unique in that such evaluations within a university context on campus recreation are very scarce. The findings of the study are limited by the sample being restricted to one university. Larger sample sizes in various universities are desirable. Campus sport Managers can use this framework as
a diagnostic tool to identify strengths and weaknesses in their services and through its application, offer direction in potential areas for improvement within a university environment.
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