Mapping the research trends on social media in the hospitality sector from 2010 to 2020
Purpose - This study undertakes a systematic review of the literature to gain insight into existing studies on hospitality in social media and provide an update on current trends and themes in scholarship. Design - This study employs the systematic literature review to identify, evaluate, and sy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2023-05-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol29no2/2_Kim_Best_Choi |
| _version_ | 1797794559335333888 |
|---|---|
| author | Eunjung Kim Alexander Rolfe Best Kijung Choi |
| author_facet | Eunjung Kim Alexander Rolfe Best Kijung Choi |
| author_sort | Eunjung Kim |
| collection | DOAJ |
| description | Purpose - This study undertakes a systematic review of the literature to gain insight into
existing studies on hospitality in social media and provide an update on current trends and
themes in scholarship.
Design - This study employs the systematic literature review to identify, evaluate, and
synthesize the existing literature.
Methodology - A total of 165 papers published between 2010–2020 were examined using
content analysis and Leximancer.
Approach - This review uses a hybrid review structure that incorporates structured reviews
and narrative elements supported by Leximancer analysis.
Findings - The review highlights the theories and methods used, research fields and
perspectives, and key research topics in the hospitality industry, showing a lack of engagement
with theories, the use of a dominant theoretical approach (eWOM), and the use of quantitative
research methods primarily to analyze content data. Changes in research trends are evident to
keep pace with increasing social media data and respond to the needs of different industries.
Originality - This study contributes by also identifying several research gaps and provide
future scholarly endeavors. |
| first_indexed | 2024-03-13T03:03:37Z |
| format | Article |
| id | doaj.art-5bccefe9ed674562b4c89c1cd7e63235 |
| institution | Directory Open Access Journal |
| issn | 1330-7533 1847-3377 |
| language | English |
| last_indexed | 2024-03-13T03:03:37Z |
| publishDate | 2023-05-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj.art-5bccefe9ed674562b4c89c1cd7e632352023-06-27T08:30:43ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772023-05-0129216918310.20867/thm.29.2.2Mapping the research trends on social media in the hospitality sector from 2010 to 2020Eunjung Kim0https://orcid.org/0000-0003-2697-309XAlexander Rolfe Best1https://orcid.org/0000-0003-2097-2547Kijung Choi2https://orcid.org/0000-0003-0021-3420Edith Cowan University School of Business and Law 270 Joondalup Drive, JoondEdith Cowan University School of Business and Law 270 Joondalup Drive, Joondalup WA 6027, AustraliaWilliam Angliss Institute Faculty of Higher Education 555 La Trobe Street, Melbourne, VIC 3000, Australia Phone: +61 3 9606 2502Purpose - This study undertakes a systematic review of the literature to gain insight into existing studies on hospitality in social media and provide an update on current trends and themes in scholarship. Design - This study employs the systematic literature review to identify, evaluate, and synthesize the existing literature. Methodology - A total of 165 papers published between 2010–2020 were examined using content analysis and Leximancer. Approach - This review uses a hybrid review structure that incorporates structured reviews and narrative elements supported by Leximancer analysis. Findings - The review highlights the theories and methods used, research fields and perspectives, and key research topics in the hospitality industry, showing a lack of engagement with theories, the use of a dominant theoretical approach (eWOM), and the use of quantitative research methods primarily to analyze content data. Changes in research trends are evident to keep pace with increasing social media data and respond to the needs of different industries. Originality - This study contributes by also identifying several research gaps and provide future scholarly endeavors.https://thm.fthm.hr/images/issues/vol29no2/2_Kim_Best_Choisocial mediahospitalityliterature reviewresearch trendleximancercontent analysis |
| spellingShingle | Eunjung Kim Alexander Rolfe Best Kijung Choi Mapping the research trends on social media in the hospitality sector from 2010 to 2020 Tourism and Hospitality Management social media hospitality literature review research trend leximancer content analysis |
| title | Mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| title_full | Mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| title_fullStr | Mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| title_full_unstemmed | Mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| title_short | Mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| title_sort | mapping the research trends on social media in the hospitality sector from 2010 to 2020 |
| topic | social media hospitality literature review research trend leximancer content analysis |
| url | https://thm.fthm.hr/images/issues/vol29no2/2_Kim_Best_Choi |
| work_keys_str_mv | AT eunjungkim mappingtheresearchtrendsonsocialmediainthehospitalitysectorfrom2010to2020 AT alexanderrolfebest mappingtheresearchtrendsonsocialmediainthehospitalitysectorfrom2010to2020 AT kijungchoi mappingtheresearchtrendsonsocialmediainthehospitalitysectorfrom2010to2020 |