The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

AbstractCountry image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consu...

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Bibliographic Details
Main Authors: Albert Kriestian Novi Adhi Nugraha, Cara Edo Krista, Andrian Dolfriandra Huruta
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Country image
brand image
subjective warranty knowledge
objective warranty knowledge
purchase intentions
Len Tiu Wright, De Montfort University, United Kingdom of Great Britain and Northern Ireland
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2332498

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