Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries

The price of goods and services represents an important factor of attracting tourists and improving destination competitiveness. However, a question arises, whether lower prices in tourism contribute to a greater number of tourist arrivals and higher tourism receipts. The purpose of this paper is to...

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Main Authors: Snežana Radukić, Sonja Jovanović, Marija Petrović-Randjelović, Zorana Kostić, Ivana Ilić
Format: Article
Language:English
Published: University in Belgrade 2023-06-01
Series:Serbian Journal of Management
Subjects:
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/34886/22882
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author Snežana Radukić
Sonja Jovanović
Marija Petrović-Randjelović
Zorana Kostić
Ivana Ilić
author_facet Snežana Radukić
Sonja Jovanović
Marija Petrović-Randjelović
Zorana Kostić
Ivana Ilić
author_sort Snežana Radukić
collection DOAJ
description The price of goods and services represents an important factor of attracting tourists and improving destination competitiveness. However, a question arises, whether lower prices in tourism contribute to a greater number of tourist arrivals and higher tourism receipts. The purpose of this paper is to analyse a relationship between price competitiveness and tourist arrivals and tourism receipts in European countries. By means of a cluster analysis, the paper examines the homogeneity of European countries in terms of tourism price competitiveness based on the Travel and Tourism Competitiveness Report for 2017. The results of the research showed that European countries are not homogeneous as far as tourism price competitiveness is concerned. Moreover, countries with a lower price competitiveness level attract a greater number of tourists and yield greater tourism receipts in comparison to the countries with a greater price competitiveness level.
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spelling doaj.art-5bdf7da1328c4a528e1391fab307ce242023-06-23T08:14:03ZengUniversity in BelgradeSerbian Journal of Management1452-48642217-71592023-06-0118115316510.5937/sjm18-34886Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countriesSnežana Radukić0Sonja Jovanović1Marija Petrović-Randjelović2Zorana Kostić3Ivana Ilić4Faculty of Economics, University of Niš, Trg Kralja Aleksandra Ujedinitelja 11,Niš, SerbiaFaculty of Economics, University of Niš, Trg Kralja Aleksandra Ujedinitelja 11,Niš, SerbiaFaculty of Economics, University of Niš, Trg Kralja Aleksandra Ujedinitelja 11,Niš, SerbiaFaculty of Mechanical Engineering, University of Niš, Aleksandra Medvedeva 14, Niš, SerbiaFaculty of Economics, University of Niš, Trg Kralja Aleksandra Ujedinitelja 11,Niš, SerbiaThe price of goods and services represents an important factor of attracting tourists and improving destination competitiveness. However, a question arises, whether lower prices in tourism contribute to a greater number of tourist arrivals and higher tourism receipts. The purpose of this paper is to analyse a relationship between price competitiveness and tourist arrivals and tourism receipts in European countries. By means of a cluster analysis, the paper examines the homogeneity of European countries in terms of tourism price competitiveness based on the Travel and Tourism Competitiveness Report for 2017. The results of the research showed that European countries are not homogeneous as far as tourism price competitiveness is concerned. Moreover, countries with a lower price competitiveness level attract a greater number of tourists and yield greater tourism receipts in comparison to the countries with a greater price competitiveness level.https://aseestant.ceon.rs/index.php/sjm/article/view/34886/22882price competitivenesstourist arrivalstourism receiptscluster analysiseuropean countries
spellingShingle Snežana Radukić
Sonja Jovanović
Marija Petrović-Randjelović
Zorana Kostić
Ivana Ilić
Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
Serbian Journal of Management
price competitiveness
tourist arrivals
tourism receipts
cluster analysis
european countries
title Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
title_full Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
title_fullStr Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
title_full_unstemmed Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
title_short Relationship between price competitiveness, tourist arrivals, and tourism receipts in European countries
title_sort relationship between price competitiveness tourist arrivals and tourism receipts in european countries
topic price competitiveness
tourist arrivals
tourism receipts
cluster analysis
european countries
url https://aseestant.ceon.rs/index.php/sjm/article/view/34886/22882
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