EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH

Introduction: This study aims to determine what factors lead people in East Java use Bank Aladin Sharia services based on gender differences. Methods: The PLS-SEM Multi Group Analysis approach is used as an evaluation model in this study's quantitative methodology, which makes use of SmartPL...

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Main Authors: Bintang Aulia Lutfi, Ari Prasetyo, Yan Putra Timur, Muhammad Rifqi
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2023-05-01
Series:Jurnal Ekonomi dan Bisnis Airlangga
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/44794
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author Bintang Aulia Lutfi
Ari Prasetyo
Yan Putra Timur
Muhammad Rifqi
author_facet Bintang Aulia Lutfi
Ari Prasetyo
Yan Putra Timur
Muhammad Rifqi
author_sort Bintang Aulia Lutfi
collection DOAJ
description Introduction: This study aims to determine what factors lead people in East Java use Bank Aladin Sharia services based on gender differences. Methods: The PLS-SEM Multi Group Analysis approach is used as an evaluation model in this study's quantitative methodology, which makes use of SmartPLS 3.0. The information was gathered by having respondents living in East Java to fill out an online survey, which was then divided by gender. 417 respondents who met the requirements of being Indonesian citizens, Muslims, and capable cell phone users were used as the sample. Results: Performance expectations, social influence, and price values—generally have an impact on a customer's decision to adopt digital Islamic banking services. The same outcomes were also seen in the male data group, demonstrating again how customer intents to use Bank Aladin Sharia services were influenced by performance expectations, social influence, and price values. The pricing value variable is the only factor influencing customer intentions in this female data group. Conclusion and suggestion: The study results show that different factors encourage males and females to use Bank Aladin Sharia services. Researchers suggest that Islamic banks can increase public understanding of sharia digital banking services. This study has limitations on the UTAUT2 variable as an exogenous variable. In future research, it is possible to modify the UTAUT-2 model by including a moderating variable.
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spelling doaj.art-5be647e2a37347d5b561975b555892752024-03-06T04:34:53ZengFakultas Ekonomi dan Bisnis, Universitas AirlanggaJurnal Ekonomi dan Bisnis Airlangga2338-26862597-45642023-05-01331405210.20473/jeba.V33I12023.40-5242879EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACHBintang Aulia Lutfi0https://orcid.org/0000-0002-4895-313XAri Prasetyo1https://orcid.org/0000-0003-3228-0863Yan Putra Timur2https://orcid.org/0000-0003-3457-2712Muhammad Rifqi3https://orcid.org/0009-0009-1911-8811Faculty of Economics and Business, Universitas AirlanggaFaculty of Economics and Business, Universitas AirlanggaWaqf Center for Indonesian Development & StudiesUniversty of Yarmouk, Irbid, JordanIntroduction: This study aims to determine what factors lead people in East Java use Bank Aladin Sharia services based on gender differences. Methods: The PLS-SEM Multi Group Analysis approach is used as an evaluation model in this study's quantitative methodology, which makes use of SmartPLS 3.0. The information was gathered by having respondents living in East Java to fill out an online survey, which was then divided by gender. 417 respondents who met the requirements of being Indonesian citizens, Muslims, and capable cell phone users were used as the sample. Results: Performance expectations, social influence, and price values—generally have an impact on a customer's decision to adopt digital Islamic banking services. The same outcomes were also seen in the male data group, demonstrating again how customer intents to use Bank Aladin Sharia services were influenced by performance expectations, social influence, and price values. The pricing value variable is the only factor influencing customer intentions in this female data group. Conclusion and suggestion: The study results show that different factors encourage males and females to use Bank Aladin Sharia services. Researchers suggest that Islamic banks can increase public understanding of sharia digital banking services. This study has limitations on the UTAUT2 variable as an exogenous variable. In future research, it is possible to modify the UTAUT-2 model by including a moderating variable.https://e-journal.unair.ac.id/JEBA/article/view/44794
spellingShingle Bintang Aulia Lutfi
Ari Prasetyo
Yan Putra Timur
Muhammad Rifqi
EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
Jurnal Ekonomi dan Bisnis Airlangga
title EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
title_full EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
title_fullStr EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
title_full_unstemmed EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
title_short EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH
title_sort exploring gender differences in determinants of bank aladin sharia adoption a multi group analysis approach
url https://e-journal.unair.ac.id/JEBA/article/view/44794
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AT yanputratimur exploringgenderdifferencesindeterminantsofbankaladinshariaadoptionamultigroupanalysisapproach
AT muhammadrifqi exploringgenderdifferencesindeterminantsofbankaladinshariaadoptionamultigroupanalysisapproach