A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine
The purpose of the article is to study the sphere of foreign trade in agrarian products using statistical methods and analysis of results; identifying business weaknesses in this sector, prospects and opportunities for the development of the agro-industrial sector in Ukraine. The article considers t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-11-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-475_482.pdf |
| _version_ | 1819279055406497792 |
|---|---|
| author | Rakhman Mahbubur S. Trepaliuk Yelyzaveta O. |
| author_facet | Rakhman Mahbubur S. Trepaliuk Yelyzaveta O. |
| author_sort | Rakhman Mahbubur S. |
| collection | DOAJ |
| description | The purpose of the article is to study the sphere of foreign trade in agrarian products using statistical methods and analysis of results; identifying business weaknesses in this sector, prospects and opportunities for the development of the agro-industrial sector in Ukraine. The article considers the essence of marketing research in the field of exports of agro-industrial products. The classification of agricultural products and its impact on the formation and activity of the market of agrarian complex are determined. The main commodity groups of agro-industrial products, the contribution of agriculture to the export activities of Ukraine and the role in the international market are identified. A structural analysis of exported products of the agrarian complex and a dynamic analysis on the basis of the export volumes in recent years are carried out, taking into account the division into commodity groups, according to which the progress of the export agribusiness sphere is determined. A dynamic analysis of the number of economic entities in this sphere is carried out, the factors that affect the attractiveness of the agrarian sector for doing business are defined. The commodity structure of agricultural goods is analyzed, determining the main goods in demand and the perspective directions of trade. The geographical structure of exports of agro-industrial goods is analyzed, indicating the main countries participating in the intensive trade. The impact of the COVID-factor on the development and change of agricultural export volumes is indicated. A SWOT analysis of the sphere is carried out, the main problems and possible ways of their elimination in order to further improve international trade in the field of agrarian complex are identified. A forecast of agricultural exports at the end of 2021 and for 2022 is carried out using the extrapolation method. |
| first_indexed | 2024-12-24T00:21:49Z |
| format | Article |
| id | doaj.art-5c0c0d1ab24a483295c079460a711b3a |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-24T00:21:49Z |
| publishDate | 2021-11-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-5c0c0d1ab24a483295c079460a711b3a2022-12-21T17:24:33ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2021-11-011152647548210.32983/2222-4459-2021-11-475-482A Marketing Analysis of Export Activity of the Agrarian Complex of UkraineRakhman Mahbubur S.0https://orcid.org/0000-0001-7408-4049Trepaliuk Yelyzaveta O.1V. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityThe purpose of the article is to study the sphere of foreign trade in agrarian products using statistical methods and analysis of results; identifying business weaknesses in this sector, prospects and opportunities for the development of the agro-industrial sector in Ukraine. The article considers the essence of marketing research in the field of exports of agro-industrial products. The classification of agricultural products and its impact on the formation and activity of the market of agrarian complex are determined. The main commodity groups of agro-industrial products, the contribution of agriculture to the export activities of Ukraine and the role in the international market are identified. A structural analysis of exported products of the agrarian complex and a dynamic analysis on the basis of the export volumes in recent years are carried out, taking into account the division into commodity groups, according to which the progress of the export agribusiness sphere is determined. A dynamic analysis of the number of economic entities in this sphere is carried out, the factors that affect the attractiveness of the agrarian sector for doing business are defined. The commodity structure of agricultural goods is analyzed, determining the main goods in demand and the perspective directions of trade. The geographical structure of exports of agro-industrial goods is analyzed, indicating the main countries participating in the intensive trade. The impact of the COVID-factor on the development and change of agricultural export volumes is indicated. A SWOT analysis of the sphere is carried out, the main problems and possible ways of their elimination in order to further improve international trade in the field of agrarian complex are identified. A forecast of agricultural exports at the end of 2021 and for 2022 is carried out using the extrapolation method.http://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-475_482.pdfagro-industrial complexagricultural productionexportsvolumesstructuredynamicsdevelopmentperspective |
| spellingShingle | Rakhman Mahbubur S. Trepaliuk Yelyzaveta O. A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine Bìznes Inform agro-industrial complex agricultural production exports volumes structure dynamics development perspective |
| title | A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine |
| title_full | A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine |
| title_fullStr | A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine |
| title_full_unstemmed | A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine |
| title_short | A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine |
| title_sort | marketing analysis of export activity of the agrarian complex of ukraine |
| topic | agro-industrial complex agricultural production exports volumes structure dynamics development perspective |
| url | http://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-475_482.pdf |
| work_keys_str_mv | AT rakhmanmahbuburs amarketinganalysisofexportactivityoftheagrariancomplexofukraine AT trepaliukyelyzavetao amarketinganalysisofexportactivityoftheagrariancomplexofukraine AT rakhmanmahbuburs marketinganalysisofexportactivityoftheagrariancomplexofukraine AT trepaliukyelyzavetao marketinganalysisofexportactivityoftheagrariancomplexofukraine |