Marketing actions in high school institutions: a study in “Grande ABC” region
The Educational Marketing is an important activity that has been used as a differential factor services by higher education institutions (HEIs) from Brazil. This research identified and analyzed the current actions and marketing practices of 33 institutions working in the Greater ABC region, and the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2017-06-01
|
| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/gual/article/view/40144 |