FORMATION OF MARKETING-ORIENTED APPROACH TO PROVIDING INNOVATIVE PRODUCTS OF INDUSTRIAL ENTERPRISE
In the article the questions of marketing support of innovations of domestic industrial enterprises in the conditions of international economic relations are considered. The features of marketing of innovations are justified; the tasks of marketing of innovations at different stages of its implemen...
Main Authors: | Yu. Nikolaenko, R. Lavrov |
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Format: | Article |
Language: | English |
Published: |
Vasyl Stefanyk Precarpathian National University
2019-12-01
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Series: | Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu |
Subjects: | |
Online Access: | http://journals.pu.if.ua/index.php/aprde/article/view/4175 |
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