WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES
Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities – particularly those who reached their height and notoriety through the industrial revoluti...
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| Format: | Article |
| Language: | English |
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University of Bucharest
2022-11-01
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| Series: | Journal of Urban and Regional Analysis |
| Subjects: | |
| Online Access: | https://www.jurareview.ro/resources/pdf/volume_9_wasted_managing_decline_and_marketing_difference_in_third_tier_cities_abstract.pdf |
| _version_ | 1798017647556689920 |
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| author | Tara BRABAZON |
| author_facet | Tara BRABAZON |
| author_sort | Tara BRABAZON |
| collection | DOAJ |
| description | Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities – particularly those who reached their height and notoriety through the industrial revolution – reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy – involving geosocial networking – offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay. |
| first_indexed | 2024-04-11T16:10:44Z |
| format | Article |
| id | doaj.art-5c1f45d05076478b917abb08d8e34e5c |
| institution | Directory Open Access Journal |
| issn | 2067-4082 2068-9969 |
| language | English |
| last_indexed | 2024-04-11T16:10:44Z |
| publishDate | 2022-11-01 |
| publisher | University of Bucharest |
| record_format | Article |
| series | Journal of Urban and Regional Analysis |
| spelling | doaj.art-5c1f45d05076478b917abb08d8e34e5c2022-12-22T04:14:42ZengUniversity of BucharestJournal of Urban and Regional Analysis2067-40822068-99692022-11-0141533doi.org/10.37043/JURA.2012.4.1.1WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES Tara BRABAZON0University of Bolton, United KingdomThird-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities – particularly those who reached their height and notoriety through the industrial revolution – reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy – involving geosocial networking – offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay.https://www.jurareview.ro/resources/pdf/volume_9_wasted_managing_decline_and_marketing_difference_in_third_tier_cities_abstract.pdfthird-tier citiescreative industriescity imagingregenerationgeosocial networking |
| spellingShingle | Tara BRABAZON WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES Journal of Urban and Regional Analysis third-tier cities creative industries city imaging regeneration geosocial networking |
| title | WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES |
| title_full | WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES |
| title_fullStr | WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES |
| title_full_unstemmed | WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES |
| title_short | WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES |
| title_sort | wasted managing decline and marketing difference in third tier cities |
| topic | third-tier cities creative industries city imaging regeneration geosocial networking |
| url | https://www.jurareview.ro/resources/pdf/volume_9_wasted_managing_decline_and_marketing_difference_in_third_tier_cities_abstract.pdf |
| work_keys_str_mv | AT tarabrabazon wastedmanagingdeclineandmarketingdifferenceinthirdtiercities |