Navigating the New Normal

The importance of staying relevant when teaching communication and advertising courses is hardly a new concept nor is the use of modern and evolving technologies to achieve this goal. However, empirically assessing college students’ perceptions of online learning when it is a forced choice is an un...

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Main Authors: Clay Craig, Andrea Bergstrom, Mary E. Brooks, Shannon Bichard
Format: Article
Language:English
Published: University of North Carolina Wilmington 2022-12-01
Series:Journal of Effective Teaching in Higher Education
Subjects:
Online Access:http://jethe.org/index.php/jethe/article/view/287
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author Clay Craig
Andrea Bergstrom
Mary E. Brooks
Shannon Bichard
author_facet Clay Craig
Andrea Bergstrom
Mary E. Brooks
Shannon Bichard
author_sort Clay Craig
collection DOAJ
description The importance of staying relevant when teaching communication and advertising courses is hardly a new concept nor is the use of modern and evolving technologies to achieve this goal. However, empirically assessing college students’ perceptions of online learning when it is a forced choice is an underexplored area. To address this gap and consider the perspectives of diverse student populations, this paper analyzes data collected from a large communication class at a Hispanic serving institution. The purpose of this research is to better understand students’ perceptions of teaching technologies, class sizes, benefits and hindrances of online learning, preferred course delivery methods, social adaptations, and perceptions of how their university has handled the transition. Data revealed face-to-face courses were the most desired modality with no race or first-generation (FG) differences; however, gender differences were present. Class size impacted modality preference as well as preference for the inclusion of specific online tools. Additionally, a longitudinal comparison of student data between 2018 and 2020, before and after the onset of the global pandemic, revealed significant differences in student preparedness, faculty interaction, and institutional communication.
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spelling doaj.art-5c210cb713e64580ae9a40c6b2a474952022-12-23T11:22:42ZengUniversity of North Carolina WilmingtonJournal of Effective Teaching in Higher Education2578-76082022-12-015210.36021/jethe.v5i2.287 Navigating the New Normal Clay Craig0Andrea Bergstrom1Mary E. Brooks 2Shannon Bichard3Texas State University Coastal Carolina UniversityWest Texas A&M University Texas Tech University The importance of staying relevant when teaching communication and advertising courses is hardly a new concept nor is the use of modern and evolving technologies to achieve this goal. However, empirically assessing college students’ perceptions of online learning when it is a forced choice is an underexplored area. To address this gap and consider the perspectives of diverse student populations, this paper analyzes data collected from a large communication class at a Hispanic serving institution. The purpose of this research is to better understand students’ perceptions of teaching technologies, class sizes, benefits and hindrances of online learning, preferred course delivery methods, social adaptations, and perceptions of how their university has handled the transition. Data revealed face-to-face courses were the most desired modality with no race or first-generation (FG) differences; however, gender differences were present. Class size impacted modality preference as well as preference for the inclusion of specific online tools. Additionally, a longitudinal comparison of student data between 2018 and 2020, before and after the onset of the global pandemic, revealed significant differences in student preparedness, faculty interaction, and institutional communication. http://jethe.org/index.php/jethe/article/view/287pedagogyCOVID-19surveydiversityonline learning
spellingShingle Clay Craig
Andrea Bergstrom
Mary E. Brooks
Shannon Bichard
Navigating the New Normal
Journal of Effective Teaching in Higher Education
pedagogy
COVID-19
survey
diversity
online learning
title Navigating the New Normal
title_full Navigating the New Normal
title_fullStr Navigating the New Normal
title_full_unstemmed Navigating the New Normal
title_short Navigating the New Normal
title_sort navigating the new normal
topic pedagogy
COVID-19
survey
diversity
online learning
url http://jethe.org/index.php/jethe/article/view/287
work_keys_str_mv AT claycraig navigatingthenewnormal
AT andreabergstrom navigatingthenewnormal
AT maryebrooks navigatingthenewnormal
AT shannonbichard navigatingthenewnormal