Gender Equality Plan for Building Employer Branding of a Research Institution
The aim of this article is to discuss the possibility of using gender equality plans (GEPs) to build a brand, especially the employer branding (EB) of a research institution. The example of the GEP of the Central Mining Institute-National Research Institute (GIG-PIB) has been used in this article. T...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2024-0004 |