E-Lifestyle And Internet Advertising Avoidance
E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the inf...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2018-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/432 |
| _version_ | 1819242221223804928 |
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| author | Widarto Rachbini, Iha Haryani Hatta |
| author_facet | Widarto Rachbini, Iha Haryani Hatta |
| author_sort | Widarto Rachbini, Iha Haryani Hatta |
| collection | DOAJ |
| description | E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM). The results obtained after the data were analyzed show that need-driven, interest-driven, entertainment-driven, sociability-driven, and novelty-driven influence the avoidance of Internet advertising. But Importance-driven and concern-driven e-lifestyle have no influence. In addition, entertainment-driven e-lifestyle has the largest factor loading value on average. This indicates that the majority of respondents are entertainment-driven in using the Internet everyday. |
| first_indexed | 2024-12-23T14:36:21Z |
| format | Article |
| id | doaj.art-5c2aabf31c3e47b094f6d0f287b1da7d |
| institution | Directory Open Access Journal |
| issn | 1410-3583 2549-8797 |
| language | English |
| last_indexed | 2024-12-23T14:36:21Z |
| publishDate | 2018-10-01 |
| publisher | Universitas Tarumanagara |
| record_format | Article |
| series | Jurnal Manajemen |
| spelling | doaj.art-5c2aabf31c3e47b094f6d0f287b1da7d2022-12-21T17:43:21ZengUniversitas TarumanagaraJurnal Manajemen1410-35832549-87972018-10-0122343544810.24912/jm.v22i3.432417E-Lifestyle And Internet Advertising AvoidanceWidarto Rachbini, Iha Haryani HattaE-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM). The results obtained after the data were analyzed show that need-driven, interest-driven, entertainment-driven, sociability-driven, and novelty-driven influence the avoidance of Internet advertising. But Importance-driven and concern-driven e-lifestyle have no influence. In addition, entertainment-driven e-lifestyle has the largest factor loading value on average. This indicates that the majority of respondents are entertainment-driven in using the Internet everyday.https://ecojoin.org/index.php/EJM/article/view/432e-lifestyle, Internet advertising avoidance |
| spellingShingle | Widarto Rachbini, Iha Haryani Hatta E-Lifestyle And Internet Advertising Avoidance Jurnal Manajemen e-lifestyle, Internet advertising avoidance |
| title | E-Lifestyle And Internet Advertising Avoidance |
| title_full | E-Lifestyle And Internet Advertising Avoidance |
| title_fullStr | E-Lifestyle And Internet Advertising Avoidance |
| title_full_unstemmed | E-Lifestyle And Internet Advertising Avoidance |
| title_short | E-Lifestyle And Internet Advertising Avoidance |
| title_sort | e lifestyle and internet advertising avoidance |
| topic | e-lifestyle, Internet advertising avoidance |
| url | https://ecojoin.org/index.php/EJM/article/view/432 |
| work_keys_str_mv | AT widartorachbiniihaharyanihatta elifestyleandinternetadvertisingavoidance |