Credibility of a salesperson in retailing: judgments on the basis of their demographic parameters
The aim of the article. The study aims to add the scientific and managerial knowledge about the fit between buyer and salesperson, by analyzing judgments of buyers about salespeople, based just on visual information. The results of the analysis. Buyers evaluate credibility of salespeople based on a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_2_49_58.pdf |