| Summary: | The purpose of this article is to consider the features of reputational risks of manufacturing companies arising from a decrease in the value of human capital. As noted in the paper, the reputational risks of modern companies have a direct connection with its personnel technologies, as well as with the attitude towards employees and organizational culture. Today, it is impossible to simply manage employees, requiring them only to perform professional duties and not giving them the opportunity to improve their professional level or show creative professional skills. It is necessary to systematically develop human resources, responding in a timely manner to the needs of the staff, creating an atmosphere of creativity in the team, thereby contributing to the growth of business reputation and improving the efficiency of the company as a whole.
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