Relationship between Personal Characteristics and Customer Orientation

The customer orientation and performance management are important factors that influence on the performance of the organization in market. Also, personal interaction component of services is often a primary determinant of the customer's overall satisfaction. So, it's necessary that manager...

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Main Author: mehri akbari
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2004-08-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Online Access:https://tms.atu.ac.ir/article_4887_7230251ee048daa90327be057296f02c.pdf
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author mehri akbari
author_facet mehri akbari
author_sort mehri akbari
collection DOAJ
description The customer orientation and performance management are important factors that influence on the performance of the organization in market. Also, personal interaction component of services is often a primary determinant of the customer's overall satisfaction. So, it's necessary that managers of hotels employ people correctly. The purpose of this research is "to examine the relationships among personality traits, customer orientation and performance rating of service workers within 3-star hotels and up in the city of Tehran". The relationships among variables are tested through the Spearman correlation. Based on the results, the relationships among some personality traits, customer orientation and overall performance rating are meaningful. In conclusion, the prior studies and this research recommend that managers of Iranian hotels hire employees based on their personality traits and place them on the jobs that fit their personalities.
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spelling doaj.art-5c684ae0fd0d46f9a309e9a3da9769522023-12-24T07:36:16ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2004-08-01251131344887Relationship between Personal Characteristics and Customer Orientationmehri akbari0کارشناس ارشد مدیریت بازاریابیThe customer orientation and performance management are important factors that influence on the performance of the organization in market. Also, personal interaction component of services is often a primary determinant of the customer's overall satisfaction. So, it's necessary that managers of hotels employ people correctly. The purpose of this research is "to examine the relationships among personality traits, customer orientation and performance rating of service workers within 3-star hotels and up in the city of Tehran". The relationships among variables are tested through the Spearman correlation. Based on the results, the relationships among some personality traits, customer orientation and overall performance rating are meaningful. In conclusion, the prior studies and this research recommend that managers of Iranian hotels hire employees based on their personality traits and place them on the jobs that fit their personalities.https://tms.atu.ac.ir/article_4887_7230251ee048daa90327be057296f02c.pdf
spellingShingle mehri akbari
Relationship between Personal Characteristics and Customer Orientation
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
title Relationship between Personal Characteristics and Customer Orientation
title_full Relationship between Personal Characteristics and Customer Orientation
title_fullStr Relationship between Personal Characteristics and Customer Orientation
title_full_unstemmed Relationship between Personal Characteristics and Customer Orientation
title_short Relationship between Personal Characteristics and Customer Orientation
title_sort relationship between personal characteristics and customer orientation
url https://tms.atu.ac.ir/article_4887_7230251ee048daa90327be057296f02c.pdf
work_keys_str_mv AT mehriakbari relationshipbetweenpersonalcharacteristicsandcustomerorientation