Research on patients' willingness to conduct online health consultation from the perspective of web trust model
Background and aimsThe online health platform becomes an important choice for users to receive health services. While bringing convenience to users, it also provides lots of overloaded information for users and leads them to have trouble in making online medical choice decisions. In order to underst...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-09-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2022.963522/full |
| _version_ | 1818051400486092800 |
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| author | Yongxun Xu Yongxun Xu Zishuo Yang Hongyan Jiang Peizhen Sun |
| author_facet | Yongxun Xu Yongxun Xu Zishuo Yang Hongyan Jiang Peizhen Sun |
| author_sort | Yongxun Xu |
| collection | DOAJ |
| description | Background and aimsThe online health platform becomes an important choice for users to receive health services. While bringing convenience to users, it also provides lots of overloaded information for users and leads them to have trouble in making online medical choice decisions. In order to understand what types of information on the online health platform play key roles in the user's decision choice, this research explores the effects of cognition-based information, affect-based information and institution-based information on patients' willingness to conduct online health consultation from the perspective of Web Trust Model.MethodsResponses of 412 valid questionnaires were collected via online surveys.ResultsThe results showed that: (1) cognition-based information, affect-based information and institution-based information positively predict patients' willingness to conduct online health consultation; (2) online trust significantly mediates the relationship between online health platform information and willingness to conduct online health consultation; (3) health consciousness significantly moderates the mediating effect of online trust in the effect of online health platform information on patients' willingness to conduct online health consultation.ConclusionsThe findings make theoretical contributions by extending the Web Trust Model to the research field of online health service and offers practical implications for how to effectively provide information on the online health platform. |
| first_indexed | 2024-12-10T11:08:46Z |
| format | Article |
| id | doaj.art-5c70893b305042ba89261c8f6749ff73 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-12-10T11:08:46Z |
| publishDate | 2022-09-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-5c70893b305042ba89261c8f6749ff732022-12-22T01:51:29ZengFrontiers Media S.A.Frontiers in Public Health2296-25652022-09-011010.3389/fpubh.2022.963522963522Research on patients' willingness to conduct online health consultation from the perspective of web trust modelYongxun Xu0Yongxun Xu1Zishuo Yang2Hongyan Jiang3Peizhen Sun4School of Business and Management, Jilin University, Changchun, ChinaSchool of Business Administration, Xuzhou Vocational College of Industrial Technology, Xuzhou, ChinaSchool of Education Science, Jiangsu Normal University, Xuzhou, ChinaSchool of Economics and Management, China University of Mining and Technology, Xuzhou, ChinaSchool of Education Science, Jiangsu Normal University, Xuzhou, ChinaBackground and aimsThe online health platform becomes an important choice for users to receive health services. While bringing convenience to users, it also provides lots of overloaded information for users and leads them to have trouble in making online medical choice decisions. In order to understand what types of information on the online health platform play key roles in the user's decision choice, this research explores the effects of cognition-based information, affect-based information and institution-based information on patients' willingness to conduct online health consultation from the perspective of Web Trust Model.MethodsResponses of 412 valid questionnaires were collected via online surveys.ResultsThe results showed that: (1) cognition-based information, affect-based information and institution-based information positively predict patients' willingness to conduct online health consultation; (2) online trust significantly mediates the relationship between online health platform information and willingness to conduct online health consultation; (3) health consciousness significantly moderates the mediating effect of online trust in the effect of online health platform information on patients' willingness to conduct online health consultation.ConclusionsThe findings make theoretical contributions by extending the Web Trust Model to the research field of online health service and offers practical implications for how to effectively provide information on the online health platform.https://www.frontiersin.org/articles/10.3389/fpubh.2022.963522/fullcognition-based informationaffect-based informationinstitution-based informationonline trusthealth consciousnesswillingness to conduct online health consultation |
| spellingShingle | Yongxun Xu Yongxun Xu Zishuo Yang Hongyan Jiang Peizhen Sun Research on patients' willingness to conduct online health consultation from the perspective of web trust model Frontiers in Public Health cognition-based information affect-based information institution-based information online trust health consciousness willingness to conduct online health consultation |
| title | Research on patients' willingness to conduct online health consultation from the perspective of web trust model |
| title_full | Research on patients' willingness to conduct online health consultation from the perspective of web trust model |
| title_fullStr | Research on patients' willingness to conduct online health consultation from the perspective of web trust model |
| title_full_unstemmed | Research on patients' willingness to conduct online health consultation from the perspective of web trust model |
| title_short | Research on patients' willingness to conduct online health consultation from the perspective of web trust model |
| title_sort | research on patients willingness to conduct online health consultation from the perspective of web trust model |
| topic | cognition-based information affect-based information institution-based information online trust health consciousness willingness to conduct online health consultation |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2022.963522/full |
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