Business English teaching: different approaches for different needs

This text aims at discussing possible approaches to teaching English for Business in professional contexts and in economics, business administration and accounting under graduation courses based on learners’ needs. Based on the Brazilian English for Specific Purposes scenario as well as on the notio...

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Main Author: Orlando Vian Jr.
Format: Article
Language:English
Published: Pontifícia Universidade Católica de São Paulo 2014-12-01
Series:The ESPecialist: Research in Language for Specific Purposes
Subjects:
Online Access:https://revistas.pucsp.br/index.php/esp/article/view/21459
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author Orlando Vian Jr.
author_facet Orlando Vian Jr.
author_sort Orlando Vian Jr.
collection DOAJ
description This text aims at discussing possible approaches to teaching English for Business in professional contexts and in economics, business administration and accounting under graduation courses based on learners’ needs. Based on the Brazilian English for Specific Purposes scenario as well as on the notions of ‘approach’ and ‘need’, six different approaches are presented: task-based, deep end, case study, lexical, genre-based, focus on gambits and focus on business skills. Finally, materials and the applicability of such approaches to the contexts of practice are discussed.
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spelling doaj.art-5c70c94b43f64a63b007e90a24a585732022-12-22T00:21:19ZengPontifícia Universidade Católica de São PauloThe ESPecialist: Research in Language for Specific Purposes0102-70772318-71152014-12-0135214872Business English teaching: different approaches for different needsOrlando Vian Jr.0Universidade Federal do Rio Grande do Norte, NatalThis text aims at discussing possible approaches to teaching English for Business in professional contexts and in economics, business administration and accounting under graduation courses based on learners’ needs. Based on the Brazilian English for Specific Purposes scenario as well as on the notions of ‘approach’ and ‘need’, six different approaches are presented: task-based, deep end, case study, lexical, genre-based, focus on gambits and focus on business skills. Finally, materials and the applicability of such approaches to the contexts of practice are discussed.https://revistas.pucsp.br/index.php/esp/article/view/21459Línguas para Fins Específicos, Inglês para Negócios, Necessidades, Abordagens.
spellingShingle Orlando Vian Jr.
Business English teaching: different approaches for different needs
The ESPecialist: Research in Language for Specific Purposes
Línguas para Fins Específicos, Inglês para Negócios, Necessidades, Abordagens.
title Business English teaching: different approaches for different needs
title_full Business English teaching: different approaches for different needs
title_fullStr Business English teaching: different approaches for different needs
title_full_unstemmed Business English teaching: different approaches for different needs
title_short Business English teaching: different approaches for different needs
title_sort business english teaching different approaches for different needs
topic Línguas para Fins Específicos, Inglês para Negócios, Necessidades, Abordagens.
url https://revistas.pucsp.br/index.php/esp/article/view/21459
work_keys_str_mv AT orlandovianjr businessenglishteachingdifferentapproachesfordifferentneeds