The determinant factors of continuance intention to revisit omnichannel retailer companies: mean-end chain theory approach

The determinant factors of continuance intention to revisit omnichannel retailer companies: mean-end chain theory approach

AbstractThe purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research show...

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Bibliographic Details
Main Authors: Arta Moro Sundjaja, Prio Utomo, Darrell Matthew, Garry Reverio Hellianto, Niko Sutanto Putra
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Intention to revisit
means-end chain theory
shopping value
channel integration
omnichannel
retail company
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2332504

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