Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022)
Social media have become key in political communication, playing a crucial role in election campaigns due to their fast, ubiquitous communication. This paper focuses on the comparison of the use of the social network Twitter in Spanish and French public and commercial television stations, during the...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-03-01
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| Series: | Societies |
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| Online Access: | https://www.mdpi.com/2075-4698/13/3/70 |
| _version_ | 1797608981833711616 |
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| author | Julia Fontenla-Pedreira Carmen Maiz-Bar Talia Rodríguez-Martelo |
| author_facet | Julia Fontenla-Pedreira Carmen Maiz-Bar Talia Rodríguez-Martelo |
| author_sort | Julia Fontenla-Pedreira |
| collection | DOAJ |
| description | Social media have become key in political communication, playing a crucial role in election campaigns due to their fast, ubiquitous communication. This paper focuses on the comparison of the use of the social network Twitter in Spanish and French public and commercial television stations, during the last televised debates held during their general elections (2019 and 2022). It seeks to find whether conversation and interaction with their audiences take place, and whether these meet the dialogic principles set forth by Kent and Taylor adapted to Twitter by Ribalko and Seltzer to include usefulness of information, generation of return visits and dialogic loop preservation. To do this, the content of the general Twitter profiles of two French television stations, together with their profiles focused on informative content, were analyzed before, during and after the televised election debate held on 20 April. Likewise, the Twitter profiles corresponding to two Spanish television stations, together with the profiles corresponding to their news programs, were studied before, during and after the televised election debates held on 22 and 23 April. After screening all their posts, those referring to the debate and generating the largest engagement figures were selected, in order to compare the topics covered in the televised debates with those covered in Twitter. The results reveal that the information-focused accounts originate more posts whose content is linked to the televised debates, in contrast with the general accounts. Furthermore, both the unidirectionality of their content, and the lack of dialogue and interaction between these accounts and their audiences, become apparent, in addition to the minimal occurrence of “debate about the debate” flow among users. |
| first_indexed | 2024-03-11T05:54:19Z |
| format | Article |
| id | doaj.art-5ca0920bf1ce41ccb88db7871586b5aa |
| institution | Directory Open Access Journal |
| issn | 2075-4698 |
| language | English |
| last_indexed | 2024-03-11T05:54:19Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Societies |
| spelling | doaj.art-5ca0920bf1ce41ccb88db7871586b5aa2023-11-17T13:51:23ZengMDPI AGSocieties2075-46982023-03-011337010.3390/soc13030070Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022)Julia Fontenla-Pedreira0Carmen Maiz-Bar1Talia Rodríguez-Martelo2Department of Audiovisual Communication and Advertising, School of Communication, University of Vigo, 36005 Pontevedra, SpainDepartment of Audiovisual Communication and Advertising, School of Communication, University of Vigo, 36005 Pontevedra, SpainDepartment of Audiovisual Communication and Advertising, School of Communication, University of Vigo, 36005 Pontevedra, SpainSocial media have become key in political communication, playing a crucial role in election campaigns due to their fast, ubiquitous communication. This paper focuses on the comparison of the use of the social network Twitter in Spanish and French public and commercial television stations, during the last televised debates held during their general elections (2019 and 2022). It seeks to find whether conversation and interaction with their audiences take place, and whether these meet the dialogic principles set forth by Kent and Taylor adapted to Twitter by Ribalko and Seltzer to include usefulness of information, generation of return visits and dialogic loop preservation. To do this, the content of the general Twitter profiles of two French television stations, together with their profiles focused on informative content, were analyzed before, during and after the televised election debate held on 20 April. Likewise, the Twitter profiles corresponding to two Spanish television stations, together with the profiles corresponding to their news programs, were studied before, during and after the televised election debates held on 22 and 23 April. After screening all their posts, those referring to the debate and generating the largest engagement figures were selected, in order to compare the topics covered in the televised debates with those covered in Twitter. The results reveal that the information-focused accounts originate more posts whose content is linked to the televised debates, in contrast with the general accounts. Furthermore, both the unidirectionality of their content, and the lack of dialogue and interaction between these accounts and their audiences, become apparent, in addition to the minimal occurrence of “debate about the debate” flow among users.https://www.mdpi.com/2075-4698/13/3/70election debateselection campaignspolitical communicationsocial mediaTwitterFrance2 |
| spellingShingle | Julia Fontenla-Pedreira Carmen Maiz-Bar Talia Rodríguez-Martelo Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) Societies election debates election campaigns political communication social media France2 |
| title | Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) |
| title_full | Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) |
| title_fullStr | Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) |
| title_full_unstemmed | Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) |
| title_short | Use of Twitter during Televised Election Debates: Spanish General Election (28 April 2019) vs. French General Election (24 April 2022) |
| title_sort | use of twitter during televised election debates spanish general election 28 april 2019 vs french general election 24 april 2022 |
| topic | election debates election campaigns political communication social media France2 |
| url | https://www.mdpi.com/2075-4698/13/3/70 |
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