Religio-spiritual insights affecting the attitude toward advertising during religious festival: comparison between an irritating and a religious advertisement / Insights religioso-espirituais que afetam a atitude em relação à publicidade durante festas religiosas: comparação entre uma propaganda irritante e uma religiosa
Abstract Purpose: This study aims to measure the religio-spiritual insights of consumers during religious festivals and compare the results considering the stimuli of two advertisements, i.e., religious and irritating advertisements. When the religio-spiritual insights of the consumers are neglect...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Presbiteriana Mackenzie
2023-09-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | https://doi.org/10.1590/1678-6971/eRAMR230280.en |
