Picturing two modernities: Ecological modernisation and the media imagery of climate change

The article analyses the discursive roles of two prominent themes of the habitual media climate change imagery: “the smokestack” and “renewable energy”. Through semiotic analysis of connotation and thematic content analysis of images in The Guardian, the article argues that the constant reliance on...

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Bibliographic Details
Main Author: Kangas Jarkko
Format: Article
Language:English
Published: Sciendo 2019-02-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2019-0003
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author Kangas Jarkko
author_facet Kangas Jarkko
author_sort Kangas Jarkko
collection DOAJ
description The article analyses the discursive roles of two prominent themes of the habitual media climate change imagery: “the smokestack” and “renewable energy”. Through semiotic analysis of connotation and thematic content analysis of images in The Guardian, the article argues that the constant reliance on these two themes and the particular ways of representing them sustain a definition of climate change as a technological dualism. The article argues further that this dualism of “dirty” and “clean” technologies, as the predominant way of visualising direct causes of and responses to climate change, articulates ecological modernisation discourse and its central storyline of progressing from “defiling growth” toward “sustainable development” (Hajer, 1995). The article suggests (1) further research on conventional thematic imageries as a meaningful approach to studying policy discourses and (2) the relevance of applying concepts of policy research to understanding and challenging the political bearings of prominent visualisations.
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spelling doaj.art-5ccaacd1986d483a8d711ab4ecc34e072023-09-02T21:28:10ZengSciendoNordicom Review2001-51192019-02-01401617410.2478/nor-2019-0003Picturing two modernities: Ecological modernisation and the media imagery of climate changeKangas Jarkko0University of Tampere, Tampere, FinlandThe article analyses the discursive roles of two prominent themes of the habitual media climate change imagery: “the smokestack” and “renewable energy”. Through semiotic analysis of connotation and thematic content analysis of images in The Guardian, the article argues that the constant reliance on these two themes and the particular ways of representing them sustain a definition of climate change as a technological dualism. The article argues further that this dualism of “dirty” and “clean” technologies, as the predominant way of visualising direct causes of and responses to climate change, articulates ecological modernisation discourse and its central storyline of progressing from “defiling growth” toward “sustainable development” (Hajer, 1995). The article suggests (1) further research on conventional thematic imageries as a meaningful approach to studying policy discourses and (2) the relevance of applying concepts of policy research to understanding and challenging the political bearings of prominent visualisations.https://doi.org/10.2478/nor-2019-0003climate changevisualisationmediadiscourseecological modernisation
spellingShingle Kangas Jarkko
Picturing two modernities: Ecological modernisation and the media imagery of climate change
Nordicom Review
climate change
visualisation
media
discourse
ecological modernisation
title Picturing two modernities: Ecological modernisation and the media imagery of climate change
title_full Picturing two modernities: Ecological modernisation and the media imagery of climate change
title_fullStr Picturing two modernities: Ecological modernisation and the media imagery of climate change
title_full_unstemmed Picturing two modernities: Ecological modernisation and the media imagery of climate change
title_short Picturing two modernities: Ecological modernisation and the media imagery of climate change
title_sort picturing two modernities ecological modernisation and the media imagery of climate change
topic climate change
visualisation
media
discourse
ecological modernisation
url https://doi.org/10.2478/nor-2019-0003
work_keys_str_mv AT kangasjarkko picturingtwomodernitiesecologicalmodernisationandthemediaimageryofclimatechange