GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD

To date, travel portals represent the most promising tool for promoting tourist destinations. Compared to traditional print media, their main advantage is the ability to access a wealth of information, services, to make online reservations, to create package-tours, and to obtain interactive represen...

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Main Authors: V. S. Tikunov, V. S. Belozerov, S. O. Antipov, Cui Weihong, Dorjjugder Purevjav
Format: Article
Language:English
Published: Lomonosov Moscow State University 2017-03-01
Series:Geography, Environment, Sustainability
Subjects:
Online Access:https://ges.rgo.ru/jour/article/view/274
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author V. S. Tikunov
V. S. Belozerov
S. O. Antipov
Cui Weihong
Dorjjugder Purevjav
author_facet V. S. Tikunov
V. S. Belozerov
S. O. Antipov
Cui Weihong
Dorjjugder Purevjav
author_sort V. S. Tikunov
collection DOAJ
description To date, travel portals represent the most promising tool for promoting tourist destinations. Compared to traditional print media, their main advantage is the ability to access a wealth of information, services, to make online reservations, to create package-tours, and to obtain interactive representation of tourist sites. The paper discusses tourism demand for destinations of the zone of the Great Silk Road applying key statistics of the Yandex search engine queries. A comparative analysis of tourist destinations portal data has been conducted based on the following criteria: availability of multilingual information, interactive maps, selfguided tour planners, and information about attractions, tours, and accommodation facilities. In order to attract a large number of tourists and to successfully implement the project “Silk Road,” it is necessary to establish a common trans-national tourism portal which would include information on tourism opportunities in all countries.
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spelling doaj.art-5cd0f3915f994df1843a1d1df1efc1312023-03-13T07:52:32ZengLomonosov Moscow State UniversityGeography, Environment, Sustainability2071-93882542-15652017-03-01101445210.24057/2071-9388-2017-10-1-44-52270GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROADV. S. Tikunov0V. S. Belozerov1S. O. Antipov2Cui Weihong3Dorjjugder Purevjav4Lomonosov Moscow State UniversityNorth-Caucasus Federal UniversityNorth-Caucasus Federal UniversityInstitute of Remote Sensing and Digital EarthInternational Institute for the Study of Nomadic CivilizationsTo date, travel portals represent the most promising tool for promoting tourist destinations. Compared to traditional print media, their main advantage is the ability to access a wealth of information, services, to make online reservations, to create package-tours, and to obtain interactive representation of tourist sites. The paper discusses tourism demand for destinations of the zone of the Great Silk Road applying key statistics of the Yandex search engine queries. A comparative analysis of tourist destinations portal data has been conducted based on the following criteria: availability of multilingual information, interactive maps, selfguided tour planners, and information about attractions, tours, and accommodation facilities. In order to attract a large number of tourists and to successfully implement the project “Silk Road,” it is necessary to establish a common trans-national tourism portal which would include information on tourism opportunities in all countries.https://ges.rgo.ru/jour/article/view/274travel portalsgis in tourismgeoinformation monitoring in tourismtourism of the great silk road
spellingShingle V. S. Tikunov
V. S. Belozerov
S. O. Antipov
Cui Weihong
Dorjjugder Purevjav
GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
Geography, Environment, Sustainability
travel portals
gis in tourism
geoinformation monitoring in tourism
tourism of the great silk road
title GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
title_full GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
title_fullStr GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
title_full_unstemmed GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
title_short GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD
title_sort geoinformation technologies in the promotion of tourist destinations in the zone of the great silk road
topic travel portals
gis in tourism
geoinformation monitoring in tourism
tourism of the great silk road
url https://ges.rgo.ru/jour/article/view/274
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AT vsbelozerov geoinformationtechnologiesinthepromotionoftouristdestinationsinthezoneofthegreatsilkroad
AT soantipov geoinformationtechnologiesinthepromotionoftouristdestinationsinthezoneofthegreatsilkroad
AT cuiweihong geoinformationtechnologiesinthepromotionoftouristdestinationsinthezoneofthegreatsilkroad
AT dorjjugderpurevjav geoinformationtechnologiesinthepromotionoftouristdestinationsinthezoneofthegreatsilkroad