Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter

This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video gam...

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Main Authors: Juan-Salvador Victoria-Mas, Eva-María Ramos-Ábalos, José-Borja Arjona-Martín
Format: Article
Language:English
Published: Universidad de Navarra 2023-10-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/43571
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author Juan-Salvador Victoria-Mas
Eva-María Ramos-Ábalos
José-Borja Arjona-Martín
author_facet Juan-Salvador Victoria-Mas
Eva-María Ramos-Ábalos
José-Borja Arjona-Martín
author_sort Juan-Salvador Victoria-Mas
collection DOAJ
description This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video game development projects is analysed. Normality tests indicated that the variables do not follow a normal distribution, hence non-parametric tests were used. The success rate of Spanish campaigns is 28.4% for the total number of cases, 40.8% in 2020, which is a steady growth since 2015. The average funding is €16,586.76, €50,056.67 for successful campaigns; however, the median indicates that 50% of the sample does not exceed €1,653 in funding. Regression models are used to develop equations to calculate the amount of funding needed to publish on PC and console, and the number of backers needed to achieve a given amount of funding.
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spelling doaj.art-5cda7e85e5574c81919e329a452e91832023-10-04T10:30:36ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762023-10-0136410.15581/003.36.4.117-133Crowdfunding in the production of video games in Spain: Evolution and success on KickstarterJuan-Salvador Victoria-Mas0Eva-María Ramos-Ábalos1José-Borja Arjona-Martín2Universidad de MálagaUniversidad de GranadaUniversidad de Granada This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video game development projects is analysed. Normality tests indicated that the variables do not follow a normal distribution, hence non-parametric tests were used. The success rate of Spanish campaigns is 28.4% for the total number of cases, 40.8% in 2020, which is a steady growth since 2015. The average funding is €16,586.76, €50,056.67 for successful campaigns; however, the median indicates that 50% of the sample does not exceed €1,653 in funding. Regression models are used to develop equations to calculate the amount of funding needed to publish on PC and console, and the number of backers needed to achieve a given amount of funding. https://revistas.unav.edu/index.php/communication-and-society/article/view/43571Crowdfundingvideo gamesdevelopmentindependent video gamesgame industry
spellingShingle Juan-Salvador Victoria-Mas
Eva-María Ramos-Ábalos
José-Borja Arjona-Martín
Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
Communication & Society (Formerly Comunicación y Sociedad)
Crowdfunding
video games
development
independent video games
game industry
title Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
title_full Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
title_fullStr Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
title_full_unstemmed Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
title_short Crowdfunding in the production of video games in Spain: Evolution and success on Kickstarter
title_sort crowdfunding in the production of video games in spain evolution and success on kickstarter
topic Crowdfunding
video games
development
independent video games
game industry
url https://revistas.unav.edu/index.php/communication-and-society/article/view/43571
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AT joseborjaarjonamartin crowdfundingintheproductionofvideogamesinspainevolutionandsuccessonkickstarter