AN OVERVIEW OF THE TYPOLOGY OF STRATEGY
The concept of strategy has become, in the past decades, a subject of interest for researchers and practitioners due to its contribution to a company’s survival and growth. The current business environment is extremely challenging and often, to some extent, uncertain. Therefore, companies are requ...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2022-02-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2022-01/26_Modreanu.pdf |
| _version_ | 1811226070931734528 |
|---|---|
| author | MODREANU ANDRA, GABRIELA NICOLETA ANDRIȘAN, |
| author_facet | MODREANU ANDRA, GABRIELA NICOLETA ANDRIȘAN, |
| author_sort | MODREANU ANDRA, |
| collection | DOAJ |
| description | The concept of strategy has become, in the past decades, a subject of interest for researchers and practitioners due to
its contribution to a company’s survival and growth. The current business environment is extremely challenging and
often, to some extent, uncertain. Therefore, companies are required to adapt quickly to changes, spot opportunities and
exploit them in a unique manner in order to prosper. Organizations function based on objectives, short, medium or
long-term. How firms manage to achieve their stated aims depends on the designed and applied strategies, in a certain
moment. Moreover, strategy may be perceived as the intended plan of actions designed to address certain company
needs. Additionally, strategies come in a variety of forms and sizes. Therefore, an understanding of the existing types of
strategy is required. The aim of this study is to develop an understanding of how strategies can be classified, starting
for the level of aggregation of an organization. The research methodology was based on the collection and analysis of
relevant secondary data for the subject. The results present the umbrella types of strategies that can be used by a
company, respectively the functional, business, corporate and global strategy, in a clear and concise manner.
|
| first_indexed | 2024-04-12T09:18:11Z |
| format | Article |
| id | doaj.art-5cefbd6058e043f493c92b3f8dc55e4a |
| institution | Directory Open Access Journal |
| issn | 1844-7007 |
| language | English |
| last_indexed | 2024-04-12T09:18:11Z |
| publishDate | 2022-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-5cefbd6058e043f493c92b3f8dc55e4a2022-12-22T03:38:44ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072022-02-011206211AN OVERVIEW OF THE TYPOLOGY OF STRATEGYMODREANU ANDRA,0GABRIELA NICOLETA ANDRIȘAN,1THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES, THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES, The concept of strategy has become, in the past decades, a subject of interest for researchers and practitioners due to its contribution to a company’s survival and growth. The current business environment is extremely challenging and often, to some extent, uncertain. Therefore, companies are required to adapt quickly to changes, spot opportunities and exploit them in a unique manner in order to prosper. Organizations function based on objectives, short, medium or long-term. How firms manage to achieve their stated aims depends on the designed and applied strategies, in a certain moment. Moreover, strategy may be perceived as the intended plan of actions designed to address certain company needs. Additionally, strategies come in a variety of forms and sizes. Therefore, an understanding of the existing types of strategy is required. The aim of this study is to develop an understanding of how strategies can be classified, starting for the level of aggregation of an organization. The research methodology was based on the collection and analysis of relevant secondary data for the subject. The results present the umbrella types of strategies that can be used by a company, respectively the functional, business, corporate and global strategy, in a clear and concise manner. https://www.utgjiu.ro/revista/ec/pdf/2022-01/26_Modreanu.pdfstrategyfunctional strategybusiness strategycorporate strategyglobal strategy |
| spellingShingle | MODREANU ANDRA, GABRIELA NICOLETA ANDRIȘAN, AN OVERVIEW OF THE TYPOLOGY OF STRATEGY Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie strategy functional strategy business strategy corporate strategy global strategy |
| title | AN OVERVIEW OF THE TYPOLOGY OF STRATEGY |
| title_full | AN OVERVIEW OF THE TYPOLOGY OF STRATEGY |
| title_fullStr | AN OVERVIEW OF THE TYPOLOGY OF STRATEGY |
| title_full_unstemmed | AN OVERVIEW OF THE TYPOLOGY OF STRATEGY |
| title_short | AN OVERVIEW OF THE TYPOLOGY OF STRATEGY |
| title_sort | overview of the typology of strategy |
| topic | strategy functional strategy business strategy corporate strategy global strategy |
| url | https://www.utgjiu.ro/revista/ec/pdf/2022-01/26_Modreanu.pdf |
| work_keys_str_mv | AT modreanuandra anoverviewofthetypologyofstrategy AT gabrielanicoletaandrisan anoverviewofthetypologyofstrategy AT modreanuandra overviewofthetypologyofstrategy AT gabrielanicoletaandrisan overviewofthetypologyofstrategy |