Satisfying Consumer Preferences: The Packaging Design of Guizhou Red Sour Soup

Satisfying Consumer Preferences: The Packaging Design of Guizhou Red Sour Soup

Red sour soup (RSS) is a traditional food with rich cultural connotations and nutritional value, unique to the Kaili region of Guizhou Province, China. However, the existing packaging design lacks cultural characteristics and visual appeal, which greatly limits its market potential. This study propo...

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Bibliographic Details
Main Authors: Huafeng Quan, Yiting Li, Qin Li, Dashuai Liu
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Foods
Subjects:
red sour soup
consumer behavior
packaging design
Miao culture
Kansei engineering
semiotics
Online Access:https://www.mdpi.com/2304-8158/13/23/3806

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https://www.mdpi.com/2304-8158/13/23/3806

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