Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept

This paper focuses on the entrepreneurial intention for “people returning from urban to rural areas “, the research selects three towns with different economic levels in Liancheng County of Fujian Province of China. Through field visits, in-depth interviews and questionnaires, it deeply explores the...

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Main Authors: Yao Zuchan, Lian Zhihua
Format: Article
Language:English
Published: EDP Sciences 2022-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01029.pdf
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author Yao Zuchan
Lian Zhihua
author_facet Yao Zuchan
Lian Zhihua
author_sort Yao Zuchan
collection DOAJ
description This paper focuses on the entrepreneurial intention for “people returning from urban to rural areas “, the research selects three towns with different economic levels in Liancheng County of Fujian Province of China. Through field visits, in-depth interviews and questionnaires, it deeply explores the reasons, experiences, difficulties and contributions to rural construction of “ people returning from urban to rural areas “, and systematically understands the new demographic dividend caused by “ people returning from urban to rural areas “ in combination with the local policy environment and the present situation of entrepreneurship. Using simple random sampling and scientific econometric methods, this paper makes an empirical analysis of 532 samples of “ people returning from urban to rural areas “, and finally concludes that “ people returning from urban to rural areas “ to start a business can give birth to five new demographic dividends, such as demographic labor dividend, demographic quality dividend, demographic consumption dividend, policy dividend and social harmony dividend. In addition, this study constructs a theoretical model of “returning to the city” and finds that the policy environment, individual capital and personal motivation of people returning from urban to rural areas have significant influences on the entrepreneurial intention.
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spelling doaj.art-5d2d890f03e74885b28ad4ac6f9dc2ac2023-01-17T09:16:14ZengEDP SciencesSHS Web of Conferences2261-24242022-01-011510102910.1051/shsconf/202215101029shsconf_emsd2022_01029Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development ConceptYao Zuchan0Lian Zhihua1Xiamen University Tan Kah Kee CollegeXiamen University Tan Kah Kee CollegeThis paper focuses on the entrepreneurial intention for “people returning from urban to rural areas “, the research selects three towns with different economic levels in Liancheng County of Fujian Province of China. Through field visits, in-depth interviews and questionnaires, it deeply explores the reasons, experiences, difficulties and contributions to rural construction of “ people returning from urban to rural areas “, and systematically understands the new demographic dividend caused by “ people returning from urban to rural areas “ in combination with the local policy environment and the present situation of entrepreneurship. Using simple random sampling and scientific econometric methods, this paper makes an empirical analysis of 532 samples of “ people returning from urban to rural areas “, and finally concludes that “ people returning from urban to rural areas “ to start a business can give birth to five new demographic dividends, such as demographic labor dividend, demographic quality dividend, demographic consumption dividend, policy dividend and social harmony dividend. In addition, this study constructs a theoretical model of “returning to the city” and finds that the policy environment, individual capital and personal motivation of people returning from urban to rural areas have significant influences on the entrepreneurial intention.https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01029.pdfentrepreneurial intentionpersonal motivationindividual capitalpolicy environment
spellingShingle Yao Zuchan
Lian Zhihua
Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
SHS Web of Conferences
entrepreneurial intention
personal motivation
individual capital
policy environment
title Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
title_full Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
title_fullStr Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
title_full_unstemmed Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
title_short Research on the Influencing Factors of the Entrepreneurial Intention of People Returning from Urban to Rural Areas: The Views of New Development Concept
title_sort research on the influencing factors of the entrepreneurial intention of people returning from urban to rural areas the views of new development concept
topic entrepreneurial intention
personal motivation
individual capital
policy environment
url https://www.shs-conferences.org/articles/shsconf/pdf/2022/21/shsconf_emsd2022_01029.pdf
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AT lianzhihua researchontheinfluencingfactorsoftheentrepreneurialintentionofpeoplereturningfromurbantoruralareastheviewsofnewdevelopmentconcept