Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States

Collectivism assessed at the national level has been suggested as a psychological factor that affects compliance with COVID-19 guidelines in daily life. The level of assessment and conceptual construct of collectivism, however, vary across studies, which calls for the need to clarify the power of co...

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Main Authors: Min Young Kim, Kyueun Han
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/12/7/213
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author Min Young Kim
Kyueun Han
author_facet Min Young Kim
Kyueun Han
author_sort Min Young Kim
collection DOAJ
description Collectivism assessed at the national level has been suggested as a psychological factor that affects compliance with COVID-19 guidelines in daily life. The level of assessment and conceptual construct of collectivism, however, vary across studies, which calls for the need to clarify the power of collectivism in explaining individuals’ compliance behaviour. With this aim, we investigated individual-level collectivism, the unique variance and other relevant factors, such as altruism (e.g., for the family, community, and humanity) and impression management (e.g., what others would think of me) in explaining compliance with COVID-19 guidelines in US and South Korean participants. The results of hierarchical regression analysis showed that collectivism was a significant factor that explained compliance only in the US participants, whereas impression management was significant and explained the additional variance over collectivism in compliance in both the US and South Korean participants. The findings suggest the importance of elucidating the overlap between collectivism and impression management in studies exploring COVID-19 guideline adherence in daily life.
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spelling doaj.art-5d2f263a4f0b48f4be08393b7d1b3c052023-12-03T14:40:04ZengMDPI AGBehavioral Sciences2076-328X2022-06-0112721310.3390/bs12070213Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United StatesMin Young Kim0Kyueun Han1Department of Psychology, Keimyung University, Daegu 42602, KoreaCollege of Kyedang General Education, Sangmyung University, Seoul 03016, KoreaCollectivism assessed at the national level has been suggested as a psychological factor that affects compliance with COVID-19 guidelines in daily life. The level of assessment and conceptual construct of collectivism, however, vary across studies, which calls for the need to clarify the power of collectivism in explaining individuals’ compliance behaviour. With this aim, we investigated individual-level collectivism, the unique variance and other relevant factors, such as altruism (e.g., for the family, community, and humanity) and impression management (e.g., what others would think of me) in explaining compliance with COVID-19 guidelines in US and South Korean participants. The results of hierarchical regression analysis showed that collectivism was a significant factor that explained compliance only in the US participants, whereas impression management was significant and explained the additional variance over collectivism in compliance in both the US and South Korean participants. The findings suggest the importance of elucidating the overlap between collectivism and impression management in studies exploring COVID-19 guideline adherence in daily life.https://www.mdpi.com/2076-328X/12/7/213collectivismcompliance with COVID-19 guidelinesimpression management
spellingShingle Min Young Kim
Kyueun Han
Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
Behavioral Sciences
collectivism
compliance with COVID-19 guidelines
impression management
title Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
title_full Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
title_fullStr Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
title_full_unstemmed Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
title_short Social Motivation to Comply with COVID-19 Guidelines in Daily Life in South Korea and the United States
title_sort social motivation to comply with covid 19 guidelines in daily life in south korea and the united states
topic collectivism
compliance with COVID-19 guidelines
impression management
url https://www.mdpi.com/2076-328X/12/7/213
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