| Summary: | This work aims to verify the relationships among the following variables that involve operations and logistics activities: financial results, market share and stock levels. The theoretical framework addressed the following aspects: market share, stocks, pulled and pushed production, and the use of company games in surveys. The data collection took place through the use of a Logistics game with characteristics that simulate the conditions found in Brazil. As for the methodology, it consists of quantitative,
descriptive and laboratory research. The procedure adopted was the analysis of correlations between variables, as presented in the hypotheses. The conclusion reached regarding the relation between stock levels and market share was a plausibly positive relation, although there might not have been any confirmation. We could not confirm the relationship between stock levels and financial results. This study contributes in a practical way by demonstrating how companies can use a scenario simulator
to test logistics strategies, without risks of real impacts on their financial results and market share.
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