Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology
The aim of this study was to explore the behavior of online fitness users by using an integrated technology acceptance model. We also discussed the significant impact of fitness live streaming users on the integrated technology acceptance model. A cross-sectional study was carried out on a sample o...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universidad de Murcia
2022-02-01
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| Series: | Sport TK |
| Subjects: | |
| Online Access: | https://revistas.um.es/sportk/article/view/509231 |
| _version_ | 1818286541902970880 |
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| author | Chi-Yueh Hsu Ming-Yueh Wang Ting-I Lee Hsiu-Hui Chiang Chun-Yu Chien |
| author_facet | Chi-Yueh Hsu Ming-Yueh Wang Ting-I Lee Hsiu-Hui Chiang Chun-Yu Chien |
| author_sort | Chi-Yueh Hsu |
| collection | DOAJ |
| description |
The aim of this study was to explore the behavior of online fitness users by using an integrated technology acceptance model. We also discussed the significant impact of fitness live streaming users on the integrated technology acceptance model. A cross-sectional study was carried out on a sample of 150 users who used Facebook fitness live streaming platform to watch fitness live streaming videos and used the live message reply, like and tracking functions. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was utilized to examine the behavior of users of Facebook fitness live streaming platform. The results showed that there are statistically significant impacts in each structure of UTAUT, and the users of fitness live streaming have positive effects in UTAUT. In addition, the convenience and the infinity of Internet allows the social media users to obtain effective information through fast and real-time communication media and most users have the resources and knowledge required for live streaming.
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| first_indexed | 2024-12-13T01:26:14Z |
| format | Article |
| id | doaj.art-5d315d249b8443f1bf0d8030f216a1ba |
| institution | Directory Open Access Journal |
| issn | 2340-8812 |
| language | English |
| last_indexed | 2024-12-13T01:26:14Z |
| publishDate | 2022-02-01 |
| publisher | Universidad de Murcia |
| record_format | Article |
| series | Sport TK |
| spelling | doaj.art-5d315d249b8443f1bf0d8030f216a1ba2022-12-22T00:04:08ZengUniversidad de MurciaSport TK2340-88122022-02-011110.6018/sportk.509231Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of TechnologyChi-Yueh Hsu0Ming-Yueh Wang1Ting-I Lee2Hsiu-Hui Chiang3Chun-Yu Chien4Department of Leisure Services Management, Chaoyang University of Technology. 168, Jifeng E.Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C. Department of Athletic Performace, National University of Kaohsiung. 700, Kaohsiung University Rd., Nanzih District, Kaohsiung 811, Taiwan, R.O.C. The General Educaion Center, Chaoyang University of Technology. 168, Jifeng E.Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C. Department of Leisure Services Management, Chaoyang University of Technology. 168, Jifeng E.Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C.The General Education Center, Chaoyang University of Technology. 168, Jifeng E.Rd., Wufeng District, Taichung, 41349 Taiwan, R.O.C. The aim of this study was to explore the behavior of online fitness users by using an integrated technology acceptance model. We also discussed the significant impact of fitness live streaming users on the integrated technology acceptance model. A cross-sectional study was carried out on a sample of 150 users who used Facebook fitness live streaming platform to watch fitness live streaming videos and used the live message reply, like and tracking functions. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was utilized to examine the behavior of users of Facebook fitness live streaming platform. The results showed that there are statistically significant impacts in each structure of UTAUT, and the users of fitness live streaming have positive effects in UTAUT. In addition, the convenience and the infinity of Internet allows the social media users to obtain effective information through fast and real-time communication media and most users have the resources and knowledge required for live streaming. https://revistas.um.es/sportk/article/view/509231FacebookUTAUTLive streamingFitness |
| spellingShingle | Chi-Yueh Hsu Ming-Yueh Wang Ting-I Lee Hsiu-Hui Chiang Chun-Yu Chien Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology Sport TK UTAUT Live streaming Fitness |
| title | Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology |
| title_full | Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology |
| title_fullStr | Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology |
| title_full_unstemmed | Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology |
| title_short | Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology |
| title_sort | exploring the behavior of online fitness users by using the unified theory of acceptance and use of technology |
| topic | Facebook UTAUT Live streaming Fitness |
| url | https://revistas.um.es/sportk/article/view/509231 |
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