Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology

Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology

The aim of this study was to explore the behavior of online fitness users by using an integrated technology acceptance model. We also discussed the significant impact of fitness live streaming users on the integrated technology acceptance model. A cross-sectional study was carried out on a sample o...

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Bibliographic Details
Main Authors:	Chi-Yueh Hsu, Ming-Yueh Wang, Ting-I Lee, Hsiu-Hui Chiang, Chun-Yu Chien
Format:	Article
Language:	English
Published:	Universidad de Murcia 2022-02-01
Series:	Sport TK
Subjects:	Facebook UTAUT Live streaming Fitness
Online Access:	https://revistas.um.es/sportk/article/view/509231

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