Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

BackgroundIn April 2020, as cases of the novel COVID-19 spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely...

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Bibliographic Details
Main Authors: Venetia Baker, Georgia Arnold, Sara Piot, Lesedi Thwala, Judith Glynn, James Hargreaves, Isolde Birdthistle
Format: Article
Language:English
Published: JMIR Publications 2021-10-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2021/10/e30449

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