What means to be healthy? Between modern and contemporary advertising
The goal of this paper is to examine the different ways the “medicalization of life” appears in media speeches, in order to identify its implications for the production of subjectivities. The starting hypothesis is that there is a current shift in the de nitions of healthiness and normality. Besides...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontíficia Universidade Católica de São Paulo
2016-12-01
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| Series: | Galáxia |
| Subjects: | |
| Online Access: | https://revistas.pucsp.br/galaxia/article/view/25865 |