Tv-reklamens musik i et tekstanalytisk perspektiv

Tv-reklamens musik i et tekstanalytisk perspektiv

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Denne artikel omhandler musik i tv-reklamer i et tekstanalytisk perspektiv. Der tilbydes en analytisk ramme, som involverer tre sammenhængende niveauer: tekst, ko-tekst og kontekst. Niveauet for kontekst præsenteres som et spørgsmål om transtekstualitet omhandlende relationen mellem musikken i tv-re...

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Bibliographic Details
Main Author:	Nicolai Jørgensgaard Graakjær
Format:	Article
Language:	Danish
Published:	Sammenslutningen af Medieforskere i Danmark (SMID) 2010-05-01
Series:	MedieKultur: Journal of Media and Communication Research
Subjects:	Text analysis, Music in advertising, music in tv-commercials
Online Access:	http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/2120

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