Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution
The issue of internet marketing in the international cooperation in institutions of higher education is studied in the article. Social media marketing technologies are offered to solve the task, paying special attention to the analysis stage. It is offered to consider social networks users’ messages...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Anhalt University of Applied Sciences
2017-03-01
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| Series: | Proceedings of the International Conference on Applied Innovations in IT |
| Subjects: | |
| Online Access: | https://icaiit.org/paper.php?paper=5th_ICAIIT/S2_3 |
| _version_ | 1827935290415644672 |
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| author | Daniil Gorbushin Dmitriy Grinchenkov Anastasia Kolomiets Nguyen Phuc Hau |
| author_facet | Daniil Gorbushin Dmitriy Grinchenkov Anastasia Kolomiets Nguyen Phuc Hau |
| author_sort | Daniil Gorbushin |
| collection | DOAJ |
| description | The issue of internet marketing in the international cooperation in institutions of higher education is studied in the article. Social media marketing technologies are offered to solve the task, paying special attention to the analysis stage. It is offered to consider social networks users’ messages as analytical material. Intellectual sentiment analysis is offered as a method for such analyses. Approaches to the solution of a sentiment analysis problem are considered. The perspective application methods of collecting and the intellectual analysis of information necessary for the feedback organization and ensuring high-quality educational services are described. |
| first_indexed | 2024-03-13T07:52:02Z |
| format | Article |
| id | doaj.art-5d67de10941148849cd1bde275d29b83 |
| institution | Directory Open Access Journal |
| issn | 2199-8876 |
| language | English |
| last_indexed | 2024-03-13T07:52:02Z |
| publishDate | 2017-03-01 |
| publisher | Anhalt University of Applied Sciences |
| record_format | Article |
| series | Proceedings of the International Conference on Applied Innovations in IT |
| spelling | doaj.art-5d67de10941148849cd1bde275d29b832023-06-02T12:49:49ZengAnhalt University of Applied SciencesProceedings of the International Conference on Applied Innovations in IT2199-88762017-03-0151576310.13142/KT10005.23Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational InstitutionDaniil Gorbushin0Dmitriy Grinchenkov1Anastasia Kolomiets2Nguyen Phuc Hau3Platov South-Russian State Polytechnic University (NPI) Prosveshсhenie Str. 132, 346400, Novocherkassk, RussiaPlatov South-Russian State Polytechnic University (NPI) Prosveshсhenie Str. 132, 346400, Novocherkassk, RussiaPlatov South-Russian State Polytechnic University (NPI) Prosveshсhenie Str. 132, 346400, Novocherkassk, RussiaPlatov South-Russian State Polytechnic University (NPI) Prosveshсhenie Str. 132, 346400, Novocherkassk, RussiaThe issue of internet marketing in the international cooperation in institutions of higher education is studied in the article. Social media marketing technologies are offered to solve the task, paying special attention to the analysis stage. It is offered to consider social networks users’ messages as analytical material. Intellectual sentiment analysis is offered as a method for such analyses. Approaches to the solution of a sentiment analysis problem are considered. The perspective application methods of collecting and the intellectual analysis of information necessary for the feedback organization and ensuring high-quality educational services are described.https://icaiit.org/paper.php?paper=5th_ICAIIT/S2_3international activitiesinternet marketingsocial media marketingsmmsentiment analysiscomputational linguisticopinion mininginformation extractionsocial networks analysis |
| spellingShingle | Daniil Gorbushin Dmitriy Grinchenkov Anastasia Kolomiets Nguyen Phuc Hau Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution Proceedings of the International Conference on Applied Innovations in IT international activities internet marketing social media marketing smm sentiment analysis computational linguistic opinion mining information extraction social networks analysis |
| title | Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution |
| title_full | Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution |
| title_fullStr | Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution |
| title_full_unstemmed | Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution |
| title_short | Automated Intellectual Analysis of Consumers' Opinions in the Scope of Internet Marketing and Management of the International Activity in Educational Institution |
| title_sort | automated intellectual analysis of consumers opinions in the scope of internet marketing and management of the international activity in educational institution |
| topic | international activities internet marketing social media marketing smm sentiment analysis computational linguistic opinion mining information extraction social networks analysis |
| url | https://icaiit.org/paper.php?paper=5th_ICAIIT/S2_3 |
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