Media Text and Audiences: Discursive Constructions of Fandom

This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb...

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Main Author: Helena Popović
Format: Article
Language:English
Published: Faculty of Political Science, University of Zagreb 2011-12-01
Series:Medijske Studije
Subjects:
Online Access:http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747
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author Helena Popović
author_facet Helena Popović
author_sort Helena Popović
collection DOAJ
description This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb (Croatia) aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.
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spelling doaj.art-5d777d0c87004323aa33f19f59e1b9ad2022-12-21T19:30:20ZengFaculty of Political Science, University of ZagrebMedijske Studije1847-97581848-50302011-12-0123-4315Media Text and Audiences: Discursive Constructions of FandomHelena PopovićThis paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb (Croatia) aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747FANSFAN PRACTICESDISCURSIVE CONSTRUCTIONMODERATE FANDOMCULT TV
spellingShingle Helena Popović
Media Text and Audiences: Discursive Constructions of Fandom
Medijske Studije
FANS
FAN PRACTICES
DISCURSIVE CONSTRUCTION
MODERATE FANDOM
CULT TV
title Media Text and Audiences: Discursive Constructions of Fandom
title_full Media Text and Audiences: Discursive Constructions of Fandom
title_fullStr Media Text and Audiences: Discursive Constructions of Fandom
title_full_unstemmed Media Text and Audiences: Discursive Constructions of Fandom
title_short Media Text and Audiences: Discursive Constructions of Fandom
title_sort media text and audiences discursive constructions of fandom
topic FANS
FAN PRACTICES
DISCURSIVE CONSTRUCTION
MODERATE FANDOM
CULT TV
url http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747
work_keys_str_mv AT helenapopovic mediatextandaudiencesdiscursiveconstructionsoffandom