Media Text and Audiences: Discursive Constructions of Fandom
This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb...
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Format: | Article |
Language: | English |
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Faculty of Political Science, University of Zagreb
2011-12-01
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Series: | Medijske Studije |
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Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747 |
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author | Helena Popović |
author_facet | Helena Popović |
author_sort | Helena Popović |
collection | DOAJ |
description | This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb (Croatia) aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries. |
first_indexed | 2024-12-20T18:17:44Z |
format | Article |
id | doaj.art-5d777d0c87004323aa33f19f59e1b9ad |
institution | Directory Open Access Journal |
issn | 1847-9758 1848-5030 |
language | English |
last_indexed | 2024-12-20T18:17:44Z |
publishDate | 2011-12-01 |
publisher | Faculty of Political Science, University of Zagreb |
record_format | Article |
series | Medijske Studije |
spelling | doaj.art-5d777d0c87004323aa33f19f59e1b9ad2022-12-21T19:30:20ZengFaculty of Political Science, University of ZagrebMedijske Studije1847-97581848-50302011-12-0123-4315Media Text and Audiences: Discursive Constructions of FandomHelena PopovićThis paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV) text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom) and in Zagreb (Croatia) aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747FANSFAN PRACTICESDISCURSIVE CONSTRUCTIONMODERATE FANDOMCULT TV |
spellingShingle | Helena Popović Media Text and Audiences: Discursive Constructions of Fandom Medijske Studije FANS FAN PRACTICES DISCURSIVE CONSTRUCTION MODERATE FANDOM CULT TV |
title | Media Text and Audiences: Discursive Constructions of Fandom |
title_full | Media Text and Audiences: Discursive Constructions of Fandom |
title_fullStr | Media Text and Audiences: Discursive Constructions of Fandom |
title_full_unstemmed | Media Text and Audiences: Discursive Constructions of Fandom |
title_short | Media Text and Audiences: Discursive Constructions of Fandom |
title_sort | media text and audiences discursive constructions of fandom |
topic | FANS FAN PRACTICES DISCURSIVE CONSTRUCTION MODERATE FANDOM CULT TV |
url | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=130747 |
work_keys_str_mv | AT helenapopovic mediatextandaudiencesdiscursiveconstructionsoffandom |