Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation

This study examined the effect of verbal and written apologies on trust repair based on competence and integrity after a trust violation. Through three experiments, the empirical results showed that the written apology was more effective than verbal ones a restoring trust for integrity-based trust v...

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Main Authors: Shuhong Gao, Jinzhe Yan
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.884867/full
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author Shuhong Gao
Jinzhe Yan
author_facet Shuhong Gao
Jinzhe Yan
author_sort Shuhong Gao
collection DOAJ
description This study examined the effect of verbal and written apologies on trust repair based on competence and integrity after a trust violation. Through three experiments, the empirical results showed that the written apology was more effective than verbal ones a restoring trust for integrity-based trust violations. However, the verbal apology was more effective against competency-based trust violations than a written one. Moreover, the results also showed that perceived trustworthiness played a mediating role between trust violation and trust repair, while positive emotions played a moderating role. Finally, this study provided a general discussion, implications, and suggestions for future research.
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spelling doaj.art-5d7b7e595b024d54b96872bd1763d9012022-12-22T01:52:57ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-04-011310.3389/fpsyg.2022.884867884867Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust ViolationShuhong Gao0Jinzhe Yan1School of International Education, Changzhou Vocational Institute of Mechatronic Technology, Changzhou, ChinaSchool of Business, Gachon University, Seongnam-si, South KoreaThis study examined the effect of verbal and written apologies on trust repair based on competence and integrity after a trust violation. Through three experiments, the empirical results showed that the written apology was more effective than verbal ones a restoring trust for integrity-based trust violations. However, the verbal apology was more effective against competency-based trust violations than a written one. Moreover, the results also showed that perceived trustworthiness played a mediating role between trust violation and trust repair, while positive emotions played a moderating role. Finally, this study provided a general discussion, implications, and suggestions for future research.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.884867/fullverbal apologywritten apologytrust repaircompetence-based trust violationintegrity-based trust violation
spellingShingle Shuhong Gao
Jinzhe Yan
Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
Frontiers in Psychology
verbal apology
written apology
trust repair
competence-based trust violation
integrity-based trust violation
title Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
title_full Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
title_fullStr Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
title_full_unstemmed Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
title_short Verbal or Written? The Impact of Apology on the Repair of Trust: Based on Competence- vs. Integrity-Based Trust Violation
title_sort verbal or written the impact of apology on the repair of trust based on competence vs integrity based trust violation
topic verbal apology
written apology
trust repair
competence-based trust violation
integrity-based trust violation
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.884867/full
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AT jinzheyan verbalorwrittentheimpactofapologyontherepairoftrustbasedoncompetencevsintegritybasedtrustviolation